If Notcoin developers manage to gather a critical mass of advertisers, then the “self-sustaining market” model could work, Zuborev admits. This implies a scenario where advertisers buy coins from users to launch new activities. Otherwise, if the developers fail to attract a sufficient number of buyers, the market will enter an uncontrollable decline and force even market makers to reduce coin reserves.

But the very fact that when listing Notcoin, large crypto exchanges integrated support for the TON network greatly simplifies the possible listing of new successful projects in this ecosystem, the analyst believes.

Notcoin became the first token on the TON blockchain, which was added to the listing by the largest crypto exchanges; before that they did not support this network. When NOT was listed on May 16, tokens arrived on the Bybit exchange with a high delay, users were kicked out of their accounts, and trading pairs with NOT were not displayed in the search. In addition, trading in the token opened at a price half the market price.