kahnemaneffect

Investing is not about repeating the highs and lows of the market, but about reliving the peaks and ends that remain in your memory.
#psicologia
«The Law of the Peak-End: The Birth of an Idea That Changed How We Remember Pain»
In the 1970s, psychologists Daniel Kahneman and Donald Redelmeier conducted a very particular experiment in a hospital in Israel.
It wasn't about money, nor about stocks,
but rather about something much more uncomfortable: a colonoscopy.
Yes, that medical procedure that causes so much discomfort and pain.