Yi He is a Chinese entrepreneur and the co-founder of Binance, one of the world's largest cryptocurrency exchanges. She co-founded Binance with Changpeng Zhao (CZ) in 2017. She is also known as Cate (Katherine) He.
Before Binance, Yi He worked as a marketer in various internet companies, gaining experience in product design, digital marketing and branding. She then went on to co-found OkCoin, a cryptocurrency exchange, where she served as the Chief Marketing Officer (CMO).
At Binance, Yi He is responsible for the overall marketing strategy and brand image of the company. She has been instrumental in making Binance one of the most recognizable and trusted brands in the cryptocurrency space.
Yi He is not as popular as CZ Binance on Twitter, but she is well-respected in the cryptocurrency community. CZ Binance is more active on social media and has a more outspoken personality, which has helped him to gain a larger following on Twitter.
In conclusion, Yi He is a successful entrepreneur who has played a critical role in the growth and success of Binance, one of the largest and most influential cryptocurrency exchanges in the world.
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