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In-depth | He Yi, from a rural girl to the richest woman in the cryptocurrency circle, the woman behind Binance’s 700 billion business empire
This article reviews in detail the development and entrepreneurial journey of Binance co-founder He Yi. The content is rich and the article is long. I hope you can read it patiently and experience Yi Jie's extraordinary life with Bu Ai. * The video version can be watched on the YT channel "Wang Buai's Encryption Classroom". Welcome to follow and like~ Not long ago, a letter of appeal written to the US federal court attracted much attention. I believe everyone knows it later: In November 2023, Binance, the world's largest cryptocurrency exchange, received a "huge fine" of US$4.3 billion from the U.S. Department of Justice. Its founder CZ Zhao Changpeng was sentenced to 4 months in prison and subsequently resigned as CEO.
Robinhood’s chain hype cools down way too fast, right? Popular coins collectively pull back, and the stock Meme narrative gets directly questioned. The on-chain trends that previously lit the fuse have fizzled out, and everyone is now eagerly waiting for the baton to be passed to September 16th’s Arc launch. But since Arc, developed by Circle, mainly targets institutional users, how much does it really have to do with retail investors? Is this just a breather, or is it really over, folks?
a16z created Lattice Jolt; zkVM proof generation is now 3x faster, and the size has been compressed to under 100KB… So is this how zero-knowledge proofs are being pulled out of the lab and into real applications? Previously, zkVM was slow and bulky, with on-chain costs that were ridiculously high. Now it’s faster and also quantum-resistant. But how far is it from being usable by ordinary people? Let’s first see whether there are any real projects that dare to use it—no more just VC self-hype.
In less than 3 months, trading volume hit 30 billion…
The speed of Binance bStocks is really a bit fast…
I think Binance’s ambition with this round is huge: Not only crypto—it also brings traditional finance into the mix…
Before, when trading U.S. stocks, there were a lot of restrictions. Whether it was account opening or trading, Mainland users’ experience was really quite poor. But now, all you need is a phone number, email, and ID to complete account opening—no complicated proof of overseas address required!
What’s more, bStocks supports 24/7 trading—every day, round the clock!
Currently, Binance has already covered more than 7,000 stock assets and supports options trading! No matter the underlying or tool🔧, the choices you have on Binance are getting more and more.
So when you look back at how bStocks reached a cumulative trading volume of $30 billion in under 3 months, it seems to be saying something:
What users truly need isn’t just “moving stocks onto the blockchain.”
It’s freer trading hours, more diverse assets, and more strategy options. The biggest feature of crypto is, in the first place: 24/7, global, low barrier to entry, and trading around the clock!
Now Binance is bringing this logic, step by step, into TradFi.
From bStocks and Direct Stocks to TradFi Perp and options, the whole product lineup is increasingly like a super financial gateway that combines Crypto + TradFi.
When to trade, what to trade, whether to go bullish or bearish—you can choose everything yourself! #Binance
Why run around everywhere? Binance has it covered in-house!
Apple is set to launch a foldable iPhone Duo—this will be the new CEO’s first big test... and this pricing might set another record. Meanwhile, Samsung’s foldable phones have already gone through multiple generations. Apple is only now entering the game—can it really compete? Let’s see if the market is willing to buy it, folks.
Bitcoin falls below $78,000 this morning; Ethereum slips to $2,467. BNB drops 4.2% to $722, and SOL also retreats to $101. However, ZEC bucked the trend, edging toward a new high near $1,300, currently at $1,242. Is this pullback a shakeout or a trend reversal? Friends, can you still hold your positions?
The ECB is raising rates by 25 basis points tonight, and the market is still pushing for more! By the end of next year, the cumulative rate-hike expectations have already reached 90 basis points. Energy-importing nations are being pushed into a corner by fuel costs, and UBS CEO has also warned investors not to get too complacent. Is this wave about inflation that isn’t over yet, or is the central bank making up for lost time?
Yushu Technology falls below 500 yuan per share, wiping out over 240 billion yuan in market value from 444.9 billion…… The robot “first stock” — is it about to return to its original form? The opening day price of 1,100 yuan per share is still fresh in everyone’s mind, but now it’s down to just 20.21 billion. Friends, at this level, are you going to buy the dip, or watch from the sidelines?
Global debt worries are heating up: gold ETFs attracted $18 billion in August, the second-largest monthly inflow on record… Isn’t the market saying this—people aren’t afraid of inflation, they’re afraid they can’t pay back their debts? U.S. Treasury yields can’t be kept in check, so gold keeps benefiting. Friends, is this round true safe-haven demand—or are we just catching the bid?
U.S. Treasuries fell instead of rising, the U.S. dollar index kept sliding for three straight days, yet gold prices managed to regain the 4,400 level… Doesn’t this mean the market is saying: Bessun specifically called it out—oil prices at $100 and long-end yields rising are pushing upward, and your “asymmetric information” hasn’t been able to suppress the situation. Even more surreal, on Wednesday Trump said the war would be ended immediately after the mid-war election, while the war room is discussing whether Tehran might hold out until 2029. Friends, in this round, are we seeing the market believe in empty talk, or are we seeing the trajectory of real money and real prices?
Jiang Zhuoer directly stepped in to bottom-fish BNC, and even claimed it’s basically buying BNB at a 50% discount... the math checks out, though: BNC holds $400 million worth of BNB, market cap is under $200 million, mNAV is only 49%, and at $4.5 you’re buying a 5% position. With it at this level, can you still get on board? First, look at liquidity—don’t go rushing in again to become fuel. Friends, is this a bargain you’re picking up, or catching a flying knife?
BNC4’s on-chain price goes straight to 7x of the underlying stock—arbitrageurs raked in $230,000 in one go… Is that insane?! Four.meme’s “take a stock public on-chain early” move takes the Meme playbook and ports it to U.S. stocks, and the BNC underlying stock also surged 50%. Can you still jump in at this level? First, look at liquidity: this on-chain pool swings wildly both up and down—charging in is like handing yourself over to be prey. Friends, is this round an experiment or a harvest?
Iran talks tough, and Trump replies directly with: “End it immediately after the election”… Is this turning oil prices into a campaign prop? Tehran says it’s preparing for a larger-scale war, while Trump hints that high oil prices should persist until after the midterm elections. Isn’t that basically using geopolitical risks to throw dust in voters’ eyes? Friends, whether oil prices rise or fall isn’t about missiles anymore—it’s about votes.
In August, family offices participated in 109 transactions in the encrypted market and disclosed total financing of $16.9 billion, of which 27% were in later rounds, with new projects accounting for a higher share. YZi Labs ranked as the world’s second most active family office, participating in 10 financing rounds with a total size of $42.1 million. On the other hand, DAT stocks averaged a 106% rise in August, far exceeding the underlying assets. Family offices are so active—are they bullish on the sector, or are they just chasing the highs? Friends, don’t just watch the excitement—first, see whether you can keep up.
It was reported that accounts under Trump made 23 “stock-market genius–level” trades: bought on the first day of the war, precisely bottom-fished before the crackdown was paused, then after the attacks resumed, sold out to escape at the top—floating profit over one million US dollars… Is this operation even more like Buffett than Buffett himself? But the problem is, since the president himself has stepped in to play short-term trades, how can this market be played at all? Friends, do you believe this round is real skill—or did they see something in advance?
Republicans in midterm elections directly “pretend that Trump is on the ballot”… is this turning the congressional race into a presidential reality show? By using Trump as a traffic-code, they’re betting that the base’s feverish enthusiasm will outweigh the loss of swing voters. But historically, once a personal halo overwhelms the issues, the backlash often comes even harder. Friends, is this a high-stakes gamble—or handing someone over to be counted out?
DeepSeek Flash series API will cut prices across the board starting tomorrow at noon. Cached hits can drop by up to 60%, while uncached hits will drop by 33.33%. The output price will be reduced by 11.11%. This price cut directly lowers development costs—developers and people running apps get to enjoy it first. Friends, the model price war has started—will you jump on board now, or keep waiting and watching?
Wac(h) wants to implement a “streamlined version” of the Federal Reserve—cut down on meeting frequency—and even recruited at least a third of the officials to publicly back it… Isn’t this basically pulling the Fed out of the spotlight, saying less and doing more? The problem is, the market has already gotten used to pricing based on Powell’s talk. If meetings suddenly happen less often, volatility may need to be reshuffled. Folks, is this move to reduce political crosshairs—or to make the market even more blindly guessing?
ChatGPT Images 2.5 is live. The time it takes to generate images is up to 50% faster—mark where you want changes, and you can edit without having to remake the whole picture every time… OpenAI is really going all in on making AI image generation into a handy, easy-to-use tool. But on the other side, in the AI safety research community, some people are using resignation to send a warning, saying, “By the end of next year, AI might get out of control.” One side is sprinting for better experiences, and the other is panic about safety. Friends, in this situation—do you want to enjoy the new features first, or think about who the model is really listening to first?
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