Reddit has announced a partnership with OpenAI, the creator of AI chatbot ChatGPT, to enhance user engagement and interaction. The partnership grants OpenAI access to Reddit's Data API, integrating social media content into ChatGPT and other upcoming products. In return, OpenAI will provide innovative AI-driven features to Reddit users and moderators. Reddit's stock experienced a 13% surge in after-hours trading following the announcement.
The collaboration follows a similar deal between Google and Reddit, with Reddit intending to use the cloud partnership to increase search functionality. However, amidst growing legal challenges, AI companies like OpenAI face controversy over their data acquisition practices for model training. Reddit has also been investing in cryptocurrencies since 2022, with allocations in Bitcoin (BTC), Ether (ETH), and the Ethereum-based token Polygon (MATIC).
Despite potential legal challenges, the partnership between Reddit and OpenAI signals a positive outlook for the integration of AI in enhancing user engagement and interaction on social media platforms.