The trailer of "Bull Run", the 1st film financed with blockchain technology in Spain, has been released.
We finally have the trailer of "Bull Run", the first Spanish film financed through the sale of #tokens , whose premiere will take place at Cinema Jove (Valencia International Film Festival), on June 24th. Ana Ramón Rubio, screenwriter, director and protagonist of the film, will go down in the history of Spanish cinema as the person who introduced the tokenization that blockchain technology allows in the Spanish audiovisual industry. The film raised the 320,000 euros needed to make it in 24 hours, thanks to the sale of Bull tokens to private investors, which allowed the team to start pre-production the next day.
Bull Run Official Trailer:
https://www.youtube.com/watch?v=FW26wxzMbP8
Juanjo Moscardó Rius, producer of the film through Cosabona Films, a lover of cinema and #cryptocurrency in equal measure, says that tokenizing the film was something required to shorten the traditional production times of cinema in Spain, where to obtain financing to shoot a movie can take years.
The tokenization process of the film was carried out with the participation of Miguel Caballero, CEO of Tutellus, which is the community to which a large part of the private investors belong; and Javier and Carlos Celorrio, responsible for the tokenization of the documentary.
Bull Run is a documentary with a lot of comedy behind it about the cryptocurrency fever. The film tells the story of Ana, a film director who gets hooked on cryptocurrency trading during the pandemic. When her father and husband trick her into going to a psychologist to treat her addiction, she decides to win back her family's trust by making a documentary about the cryptocurrency rush, so she can continue trading in peace. After this apparently domestic plot, Rubio thoroughly investigates the wilder side of cryptocurrencies, with different interviews with people from all over the world.
The year cryptocurrencies crashed
Filming for Bull Run began at the height of the #crypto market boom and ended in 2022, the year giants the size of Terra/Luna and FTX collapsed. The first big crash came when Elon Musk announced that Tesla would stop accepting bitcoin and caught the team in the middle of filming. Rubio, accustomed to turning everyday problems into fictional hits, took advantage of the crypto winter to make a timeless film. Like all her previous works, Bull Run has the director's mark tattooed on it: telling things so that you are caught from minute one, from a purely glocal perspective. The local is globally recognized. The global enters everyday life.
A highly awarded director
Rubio has received the CIMA-PNR award for Best Feature Film Director in 2019 and for Best Documentary at the Arizona International Film Festival for "Almost Ghosts", an intimate vision of the ghost towns of Route 66.
With the series "We all wanted to kill to the President”, aired on Amazon Prime, received 3 Academy Award nominations for American Web TV. The filmmaker says that her debut in cryptocurrencies was a bit like Alice going down the rabbit hole.
“When the quarantine was decreed, I started investing in cryptocurrencies out of inertia, because other friends were doing it, but I began to discover the incredible universe that was being created around it and to become obsessed with it.”