Good morning, good evening and good night! Good morning to readers who are very excited by the news that Hong Kong Court recognizes cryptocurrencies as property. Good evening to people who just heard the news that EU’s MiCA framework could help crypto firms get banked. And of course, good night to traders who are celebrating unbelievable Bitcoin price predictions for 2023.

NFT Air Movie

Air was released on 5 April in UK and Irish cinemas. And when I was there last week, I was really impressed with the scale of the movie from a marketing perspective. I would miss all the cinematographic details, but it was also excellent, especially the camera work and soundtrack of Dire Straits at the beginning of the movie. So, back to marketing aspects, I suppose it was definitely influenced by the idea of releasing the first digital sneaker collection on .Swoosh and it continues to influence the popularity of NFT. So, the brief introduction to the movie according to the Guardian — in the mid-80s, a Nike executive called Sonny Vaccaro dreamed of signing up basketball star Michael Jordan to promote the revolutionary new Air Jordan sneaker, which was to be designed entirely for the basketball player — an integral part of his brand identity. Converse and Adidas had more money to offer, so Vaccaro drove to Jordan’s family home in North Carolina on a risky mission to bypass Jordan’s lawyers, agent and management team and instead befriend Jordan’s formidable mother, Deloris.

In the base of releasing information from Coindesk, the virtual sneaker, called Our Force 1 (OF1), is a play on the brand’s iconic Air Force 1 design. Beginning on April 18, Nike will begin airdropping “posters” to select .Swoosh users, granting them early access to the sale on May 8. On May 10, the entire .Swoosh community will be able to purchase the digital goods through its marketplace.

Users will have a choice of two digital boxes — the “Classic Remix” and the “New Wave” box — with each box type corresponding to different possible designs, including a design co-created by four Nike fans in January. Each box is priced at $19.82, a tribute to the year the Air Force 1 sneaker was first released.

Holders of the OF1 boxes will be able to open them at a later date. Nike says that each NFT will come with a paired 3D file that holders can use to “express themselves in new ways,” and that it plans to add broader utility, including “exclusive physical products or experiences,” in the future.

💭“We are exploring new ways to tell stories and create relationships while removing the barriers and limitations of physical product,” said Ron Faris, general manager of Nike Virtual Studios, in a press release.

Details about what exact pairs of virtual shoes eager holders will receive seem to have been kept intentionally vague.

In February, Nike announced that four virtual shoe designs envisioned by .Swoosh members had been selected to feature in the OF1 drop. Since then, Nike designers have worked with those community members to bring the designs to life on the blockchain. These fan co-created designs will also be randomly scattered among both types of boxes.

Digitalization of everything

The headlines of newspapers for last week is “Trump Drops More NFTs — And Now the First Batch Is Plummeting in Price”. According to Decrypt-hoping to repeat his past success with NFTs, former President Donald Trump has launched a second collection of digital trading cards, with tens of thousands of new collectibles now available for mint. But prices for the controversial politician’s original NFT set have quickly plummeted now that the total supply has more than doubled.

The second series of Trump Digital Trading Cardsspans a total of 47,000 NFTs minted on Polygon, an Ethereum sidechain network, with 1,000 of the NFTs held back by the developer. Each sells for $99, as with the original December 2022 drop, with some cards featuring Trump’s digital signature.

💭 “I hope everyone notices, [and] I’m sure the Fake News won’t, that I’m leaving the price of the Trading Cards the same as last time, even though they are selling for MANY TIMES MORE (It’s called the MARKET!),” he wrote, “[and] sold out almost immediately because I want my fans [and] supporters to make money, [and] have fun doing it.

💭 “I could have raised the price MUCH HIGHER, [and] I believe it still would have sold well, with a lot more money coming to me, but I didn’t choose to do so. I WILL BE GIVEN NO ‘NICE GUY’ CREDIT?”

So, looking at the emotional reaction of Trump, we can make a conclusion that the NFT technologies peaked in popularity. Now, we can note the digitalization of almost everything. AI technologies bring to us the possibilities of making our life more easily and comfortably, we can definitely mention that on the integration of crypto and AI too. The Cryptocurrency market and its associated ecosystems are driving the vast interest that we now see in Web3. According to a Q3 2021 report by Chainalysis, worldwide adoption grew by over 880%, with crypto exchanges driving usage in emerging markets. People wanting to participate in the Web3 world, whether by buying fungible and non-fungible tokens or having a metaverse experience, would have to convert their cash into the utility token acceptable within that ecosystem. For example, WhiteBIT Is the First Cryptocurrency Exchange to Launch Web3 Authorization.

💭“Our mission is to open technologies to the public and make them accessible. Thus, WhiteBIT takes the lead and opens a portal from Web2 to Web3! We are convinced that Web3 is the future technology that can provide high security and privacy for using cryptocurrencies,” said Vladimir Nosov, CEO of WhiteBIT.

So, maybe that’s true and this is our mission too. Instead of creating the technologies and making them accessible, we have to support them and promote them in all ways we can. That’s the reason the movies are releasing, why the amount of NFT is increasing, and why Donald Trump is promoting his own digital collection.

Digital “Air” of Nike and Trump’s collection was originally published in CryptoStars on Medium, where people are continuing the conversation by highlighting and responding to this story.