Boston-headquartered management consultancy company Bain & Company announced its partnership with OpenAI, the developer of the viral artificial intelligence chatbot ChatGPT, AI image creation algorithm DALL·E, and Codex. 

The partnership will enable the consultancy firm to distribute AI technology among its clients, with the ultimate goal of improving customers’ business strategies and workflow.

For instance, Bain & Company plans to use artificial intelligence tools to create content efficiently, personalize marketing, and streamline customer service operations. So, the leading use cases of AI will include building contact centers for retail banks to support sales and service agents with personalized scripts, helping financial advisors improve their productivity, and creating ad copy with attractive imagery and targeted messaging. 

Bain & Company

According to Bain & Company, the alliance with OpenAI will bring clarity into the expanding array of its potential business applications.

It’s worth noting that within the last year, Bain & Company integrated OpenAI’s tech into its internal knowledge management systems, processes that improve efficiency, and research. The company adopted the technology for its team of 18,000 multi-disciplinary workers. 

“We’re thrilled to be working with Bain to deliver real value to our large enterprise customers. OpenAI’s technology, combined with Bain’s expertise, will enable massive business transformation within the Fortune 5,000. Bain’s internal adoption of this technology is also setting a standard for their clients to follow,”

said the Head of Go-To-Market at OpenAI, Zack Kass. 

OpenAI’s technology will be a valuable addition to Bain’s existing arsenal of consulting tools and will help the firm maintain its position at the forefront of the management consulting industry.

On a side note, the Coca-Cola Company will be the first organization to engage with the alliance and test the new technology. 

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