What are meme coins? Explained (5:50)
U.S. President Donald Trump launched the Official Trump (TRUMP) meme coin on Jan. 17, 2025, only days before his second presidential inauguration.
While the cryptocurrency hit its record high price of $73.43 on Jan. 19, 2025, it has failed to reach its previous highs despite momentary spikes.
Related: Elon Musk brings back his McDonald's Happy Meal offer
The team behind the meme coin has organized multiple events to pump its price. For instance, it has organized gala events with Trump in attendance for the top TRUMP holders over the last two years. But the price has failed to recover.
Now, another event targeting TRUMP whales is being organized.
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Top 19 TRUMP holders to get VIP experience at the FIFA final
The organization launched the Trump Coin Club on June 1 to target the top holders of the TRUMP meme coin.
As per the official website, the top 19 TRUMP holders earn a 3-day VIP experience at the FIFA World Cup 2026 final on July 19 in which they get a stay at a private luxury suite at the 5-star St. Regis Hotel in New York.
The perks include dedicated luxury chauffeured transport for the entire weekend, world-class dining, a private gala dinner, an elite after-party, and exclusive World Cup nightclub access. This group also gets a 20% discount across Coin Club merchandise.
They also have access to the exclusive video access from the invitation-only conference held at Mar-a-Lago on Apr. 25 this year, which had sessions with entrepreneurs like Tony Robbins, Grant Cardone, Mike Tyson, Cathie Wood, Tim Draper, and Paolo Ardoino.
The top 20-100 TRUMP holders get a 10% discount across Coin Club merchandise and receive "true collectible" Trump 2028 gold sneakers. This group also gets first access to the "Trump Billionaires Club Mobile Game."
The TRUMP holders following these top 100 holders get a 5% discount across Coin Club merchandise.
The last two groups also have access to the video access from the Apr. 25 conference held at Mar-a-Lago.
The latest announcement didn't have any positive impact on TRUMP's price as it fell nearly 5% in 24 hours to trade at $1.96 at press time.
U.S. President Donald Trump receives the FIFA Peace Prize from Gianni Infantino, President of FIFA, during the FIFA World Cup 2026 Official Draw at John F. Kennedy Center for the Performing Arts on December 05, 2025 in Washington, DC.
Getty Images
The 2026 FIFA World Cup will be the 23rd FIFA World Cup which will take place from June 11 to July 19. It will be jointly hosted by sixteen cities—eleven in the U.S., three in Mexico, and two in Canada.
The draw ceremony took place on Dec. 5, 2025, at the Kennedy Center in Washington, D.C., where FIFA presented its first peace prize to Trump. The incident drew scrutiny as it raised concerns about political involvement in sports.