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Privacy Notice - Binance
Last updated: 14 July 2022
This Privacy Notice describes how Binance collects and processes your personal information through the Binance websites and applications that reference this Privacy Notice. Binance refers to an ecosystem comprising Binance websites (whose domain names include but are not limited to www.binance.com/en-KZ), mobile applications, clients, applets and other applications that are developed to offer Binance Services, and includes independently-operated platforms, websites and clients within the ecosystem (e.g., Binance’s Open Platform, Binance Launchpad, Binance Labs, Binance Charity, Binance DEX, Binance X, JEX, and fiat gateways). “Binance Operators” refer to all parties that run Binance, including but not limited to legal persons, unincorporated organizations and teams that provide Binance Services and are responsible for such services. “Binance” as used in this Policy includes Binance Operators.
This Privacy Policy applies to all platforms, websites, and departments of Binance and Binance Operators. By using Binance Services, you are consenting to the collection, storage, processing and transfer of your personal information as described in this Privacy Policy.
Binance Services Holdings Limited, a company registered at 6th Floor, South Bank House, Barrow Street, 4 Dublin, Ireland, is the database owner for personal information collected in connection with provision of Binance services.

1. What Personal Information does Binance collect and process? Why does Binance process my personal information ? What are the legal basis for our use of personal information?

What personal information does Binance collect and process?
Why does Binance process my personal information?
- email address;
- name;
- gender;
- date of birth;
- home address;
- phone number;
- nationality;
- device ID;
- a video recording of you and a photographic image;
- transactional information;
- Transaction services. We use your personal information to process your orders, and to communicate with you about orders and services;
- Communicate with you. We use your personal information to communicate with you in relation to Binance Services;
- We collect and process identity information and Sensitive Personal Data (as detailed in section 1) to comply with our Know Your Customer (“KYC”) obligations under applicable laws and regulations, and Anti-Money Laundering laws and regulations;
- the Internet protocol (IP) address used to connect your computer to the Internet;
- login, e-mail address, password and location of your device or computer;
- Binance Services metrics (e.g., the occurrences of technical errors, your interactions with service features and content, and your settings preferences);
- version and time zone settings;
- Provide, troubleshoot, and improve Binance Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of Binance Services.
- transaction history;
- Information from other sources: we may receive information about you from other sources such as credit history information from credit bureaus;
Fraud prevention and credit risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our users, Binance Services and others. We may also use scoring methods to assess and manage credit risks.
- Information about your behavior: we may process information about you on your behavior and your activity for marketing and advertising purposes.
- Information about your preferences and for the purpose of contests or marketing campaigns: we may process information about your behaviour through voluntary surveys or if you voluntarily participate to one of our marketing campaigns.
- Improve our services. We process personal information to improve our services and for you to have a better user experience;
- Recommendations and personalisation. We use your personal information to recommend features and services that might be of interest to you, identify your preferences, and personalise your experience with Binance Services;

2. Can Children Use Binance Services?

Binance does not allow anyone under the age of 18 to use Binance Services.

3. What About Cookies and Other Identifiers?

We use cookies and similar tools to enhance your user experience, provide our services, and understand how customers use our services so we can make improvements. Depending on applicable laws in the region you are located in, the cookie banner on your browser will tell you how to accept or refuse cookies.

4. Does Binance Share My Personal Information?

Information about our users is an important part of our business and we are not in the business of selling our users' personal information to others. Binance shares users' personal information only as described below and with the subsidiaries or affiliates of Binance that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Third party service providers: We employ other companies and individuals to perform functions on our behalf. Examples include analysing data, providing marketing assistance, processing payments, transmitting content, and assessing and managing credit risk. These third-party service providers only have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with our contractual agreements and only as permitted by applicable data protection laws.
Business transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, user information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the user consents otherwise). Also, in the unlikely event that Binance or substantially all of its assets are acquired, user information will be one of the transferred assets.
Protection of Binance and others: We release account and other personal information when we believe release is appropriate to comply with the law or with our regulatory obligations; enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of Binance, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

5. International transfers of personal data

Binance may transfer your data outside of Kazakhstan with your consent. Some of those transfers may occur in countries that are not considered to have the same level of data protection as Kazakhstan. Binance puts in place adequate technical and security measures to ensure that such transfer is carried out in compliance with applicable data protection rules.

6. How Secure is My Information?

We design our systems with your security and privacy in mind. We work to protect the security of your personal information during transmission by using encryption protocols and software. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personal information. Our security procedures mean that we may ask you to verify your identity to protect you against unauthorized access to your account password. We recommend using a unique password for your Binance account that is not utilized for other online accounts and to sign off when you finish using a shared computer.

7. What About Advertising?

In order for us to provide you with the best user experience, we may share your personal information with our marketing partners for the purposes of targeting, modeling, and/or analytics as well as marketing and advertising.

8. What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, and transaction history by reaching out to our support team.

9. Quali sono i miei diritti?

If you have any questions or objections as to how we collect and process your personal information, please contact dpo@binance.com.
When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time.
In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances, by contacting dpo@binance.com.
  1. Right to access: you have the right to obtain confirmation that your Data are processed and to obtain a copy of it as well as certain information related to its processing;
  2. Right to rectify: you can request the rectification of your Data which are inaccurate, and also add to it. You can also change your personal information in your Account at any time
  3. Right to delete: you can, in case of breach of data protection laws, have your data deleted;
  4. Right to object: you can object, for reasons relating to your particular situation, to the processing of your Data. For instance, you have the right to object to commercial prospection;
  5. Right to withdraw your consent: for processings requiring your consent, you have the right to withdraw your consent at any time, except in specific circumstances;

10. How Long Does Binance Keep My Personal Information?

We keep your personal information to enable your continued use of Binance Services, for as long as it is required in order to fulfill the relevant purposes described in this Privacy Notice, and as may be required by law such as for tax and accounting purposes, compliance with Anti-Money Laundering laws, or as otherwise communicated to you.

11. Contact Information

Our data protection officer can be contacted at dpo@binance.com, and will work to address any questions or issues that you have with respect to the collection and processing of your personal information.

12. Conditions of Use, Notices and Revisions

If you choose to use Binance Services, your use and any dispute over privacy is subject to this Notice and our Terms of Use. If you have any concerns about privacy at Binance, please contact us with a thorough description, and we will try to resolve it. You also have the right to contact your local Data Protection Authority.
Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. If you do not agree with the revised content, you shall stop accessing Binance immediately. When an updated version of the Privacy Policy is released, your continued access to Binance means that you agree to the updated content and agree to abide by the updated Privacy Notice. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.