The main problem with Web3 marketing: focusing on hype and ignoring real users. You ask why? Because big prizes have become the core of Web3 marketing. But giving away rewards is not Web3 marketing, or what we call MarketingFi. 😅

Projects distribute their marketing budgets to everyone who likes and follows their Twitter posts. But that's not the potential that MarketingFi brings: instead of rewarding everyone for small actions, MarketingFi brings rewards to users who bring quality to projects through participation in marketing activities. 🚀

Similar problems persist in Web3 KOL marketing. Projects often onboard shillers that quickly create hype with bot counts and do not attract real users. You ask why? Because they want to 'quick hype' and don't have a way to measure the real impact of their campaigns. 😂

So what exactly is MarketingFi and how can Web3 achieve it?

MarketingFi means data-driven marketing decisions in an ecosystem where users are not just customers, but co-creators and co-owners. A significant shift in the thinking of Web3 marketers is needed. Projects need to stop thinking about traditional business-user relationships and start seeing this as a collaborative co-ownership ecosystem. 🧠

Web3 markets must realize that being results-oriented does not mean wasted metrics. Being results-oriented in Web3 should be understood as building long-term success by directing budgets to users who bring quality to data-driven decisions, community-driven campaigns and projects. 🎯

Don't forget to share your valuable opinions in the comments!#Web3#MarketingFi#DeFi🚀🚀🚀