Dear User:

Binance is committed to fostering a healthy and sustainable market environment and always putting the interests of our users first. In recent months, we have observed tokens being issued at high valuations and low initial circulation. This trend is discussed and its impact is highlighted in the report Observations and Thoughts on the Current Situation of High Valuation and Low Circulation Tokens.

In order to foster a healthy industry with multiple market participants, Binance will take the lead in supporting small and medium-sized cryptocurrency projects. We sincerely invite high-quality teams and projects to apply for Binance listing projects, including: Direct Listing, Launchpools, Megadrops, etc. We hope to promote the development of the blockchain ecosystem by strengthening support for small and medium-sized cryptocurrency projects with good fundamentals, organic community foundation, sustainable business models and industry responsibility.

importance:

Launching tokens with high fully diluted valuations and low circulation will lead to huge selling pressure when they are unlocked in the future. Such a market structure is unfavorable for ordinary investors as well as loyal community members of the project. Binance is committed to reshaping this trend and creating a diverse market environment for our users and all market participants.

Projects Binance is looking for:

  • Industry: Welcome projects from all sectors to apply for listing on Binance

  • Valuation: Small and medium-sized market capitalization relative to their respective tracks

  • Token Economics:

    • Reserve a large amount of token allocation for community users (airdrops, community rewards, etc.)

    • Appropriate secondary market token circulation during TGE

    • Reduce allocation to non-community users

  • Business and products:

    • Good Product-Market Fit (PMF)

    • Self-sufficient business model

    • Have at least a minimum viable product (MVP)

    • Those with technical and design innovation are preferred

  • Social Engagement and Community Base:

    • Organic and real user base

    • Long-term sustainable user growth

  • Compliance:

    • A responsible market participant who values ​​regulation and compliance

what is the benefit:

  • Promote more sustainable industry growth based on more reasonable valuation and token distribution models;

  • Through a fairer issuance method, the interests of community users, ordinary investors and projects are aligned;

  • Binance Launchpool and Megadrop can help increase market awareness and attention.

how to apply:

  • If your project meets the above criteria, please fill out the Application Form. The Binance team will contact the teams that pass the initial screening.

More information:

Note: Binance reserves the right to determine at its sole discretion whether a project is suitable for listing on the Binance platform.

To promote the sustainable development of the cryptocurrency market, Binance is committed to providing value to users while safeguarding their interests. Actively supporting small and medium-sized cryptocurrency projects is one of the ways to reduce market risks observed in some quarters.

Thank you for your support!

Binance Team

May 20, 2024