Thanks to an alliance with Qurable, the Chilean airline will be using blockchain and AI in its “Sky Plus” program
Chilean airline Sky Airline will use blockchain for loyaltyNEWS
The Chilean Low Cost airline Sky Airline has presented this week the integration of blockchain technology and AI in its new loyalty program for its users titled “Sky Plus”, all this in an alliance with Qurable, an Argentine startup focused on Blockchain technology development. The report comes from local Chilean media.
According to the airline, the reason for launching Sky Plus is to present a program that can offer more “dynamic, personalized and transparent” loyalty experiences for its users.
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Blockchain in loyalty systems
In the words of the promoters of the new loyalty system, the use of the blockchain is aimed at achieving a “decentralized, highly secure and traceable” system where airline users will be able to “acquire points, make transfers between accounts, use these points in transactions and buy points directly.”
With all these qualities, Sky Airlines plans to offer a “differentiated” system that helps users have new experiences, new benefits and more interactions with other companies, thus seeking for members of the loyalty program to obtain more points in different transactions. and may also have more options for using these points.
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To expand further on the actions taken by the Chilean airline, Guillermo Pucciano, loyalty manager of Sky Airline, expressly mentioned that the new program responds to the fact that they are “thinking strategically and analyzing the needs of users in the next ten years.” .
On the other hand, Federico García, CEO of Qurable, mentioned that the company is focused on “improving the user experience”, which is leading them to execute tokenization processes for loyalty programs, as well as allowing simpler and personalized rewards for the user, in order to adapt to “market demands and constantly evolving.”