According to CoinDesk, social marketplace Friendzone has started operating on the Polygon PoS blockchain and plans to expand to Polygon zkEVM, a different blockchain developed by Polygon, later. CEO and co-founder Kevin Lu described Friendzone as a new social platform with two main parts: a user-friendly surface part for managing social connections and activities, and a deeper part called LayerSocial, which allows developers to create new apps using the platform's social connections and data.
Registered users increased by over 600% from December to January, with 10,000 completed user quests or activities in January alone. The pre-launch progressive web app was initially open only to Friendzone's network of partners, investors, and in-person event attendees for early sign-ups, claiming to have seen over 3,000 registrations. The app uses real-time adaptive pricing and reward distribution to build online communities and follows the August launch of Friend.Tech, which allowed influencers to monetize networks using a chatroom-like service.
Before the launch, Friendzone was not based on any blockchain. Lu stated that the pre-launch app is off-chain and designed to enable early registrations and social engagement. Friendzone was built by early team members from Band Protocol, Synthetix, and Koinly. Lu added that Friendzone is a place where people can connect and use various apps, and it will start working with other apps this year to grow its own app ecosystem.