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In-depth | He Yi, from a rural girl to the richest woman in the cryptocurrency circle, the woman behind Binance’s 700 billion business empire
This article reviews in detail the development and entrepreneurial journey of Binance co-founder He Yi. The content is rich and the article is long. I hope you can read it patiently and experience Yi Jie's extraordinary life with Bu Ai. * The video version can be watched on the YT channel "Wang Buai's Encryption Classroom". Welcome to follow and like~ Not long ago, a letter of appeal written to the US federal court attracted much attention. I believe everyone knows it later: In November 2023, Binance, the world's largest cryptocurrency exchange, received a "huge fine" of US$4.3 billion from the U.S. Department of Justice. Its founder CZ Zhao Changpeng was sentenced to 4 months in prison and subsequently resigned as CEO.
The Ministry of Finance is pushing share buybacks—are the US dollars going to foot the bill? Deutsche Bank spells it out plainly: the size of US Treasuries has surpassed $40 trillion, and “soft” financial repression is basically forcing the dollar to depreciate to ease the debt burden. Isn’t this asking everyone in the world who holds dollars to pay back together? Buybacks to drive interest rates down, a weaker dollar—hard assets like gold prices and Bitcoin are likely to be pushed along again. Friends, are your dollar assets still running around unprotected?
GTA 6 leaks—are hackers issuing tokens and cutting the crypto “leeks”? Cyberleek ran off with the game while also minting tokens; the market cap briefly surged to $29 million, a 20-fold jump. They didn’t even get to play the game—first they took a batch of “leeks.” Friends, this batch of cybercrime turned into Web3 marketing—do you believe it?
Three days in, it pumped 215 billion US dollars— and the total market cap of copycat coins jumped straight to 1 trillion… After Trump said one sentence, the entire crypto space went into a frenzy. CryptoQuant analysts said that from August 19 to 22, the total market cap of copycat coins surged 24%; mid-cap and small-cap coins were hit the hardest— the smaller the market cap, the crazier the rally. Was this leg of the move pure hot air, or the real bull run? Friends, first check whether what you hold is above the 200-day moving average— don’t wait until the tide goes out to find out you were swimming naked…
After Trump just said he didn’t instruct Bessent to intervene in the bond market, he turned around and tightly clutched military options toward Iran… Is it that the market is supposed to take it on itself, or is he ready to flip the table at any time? Iran’s parliament is also pushing forward legislation to impose a fee for services in the Strait of Hormuz—once again tightening the bond between oil prices and inflation. Friends, in this tug-of-war between geopolitics and the bond market, do you think Washington is truly calm, or is it holding back a big move?
An ally piled into a long and rolled $150,000 into $11.15 million, making $11 million. Over the past 10 months, he went long on ETH and lost $35 million, but suddenly it narrowed to $24 million. However, he’s still holding a $129 million long position with 12x leverage, with ETH, BTC, HYPE, and PUMP all piled on. Friends—if this one-way market turns around, will the profits be enough to cover the losses?
Is Iran’s parliament looking to charge tolls for passing through the Strait of Hormuz? The top security official has spoken out— the economic war continues, and no drop of oil can be exported! Once this strait is “on the lock,” global oil prices and inflation will have to shake three times. But the Iranian president wants to break the deadlock of “neither war nor peace,” and internal signals are sending mixed messages. Friends, is this surge in geopolitical risk just bluff—or are they really about to take action?
Apple’s foldable iPhone is coming—expected to be unveiled around September 9, with a price over $2,000! For this price, you could buy two fully loaded iPhones… But rumor has it the hinge feels great and is very durable, and the inner display is laid out like an iPad. Friends, is Apple turning the foldable screen from a toy into a tool this time—or just giving the rich a brand-new toy again?
The next unlock wave is here again next week—H tokens will unlock 266 million units at once, worth $19.9 million. The circulating supply will jump by 7.92% immediately…… and that’s not even counting HUMA and XPL; they’ve all been queuing up to dump out. Belief is when the unlock doesn’t fall—folks, can you hold firm through this round?
HYPE just hit a new high again—price has directly moved above $80. One address has been holding 1.38 million HYPE since last November at $38.6; now it’s worth $110 million, with an unrealized gain of $57.18 million. They’ve already paid $4.98 million in funding fees alone, and the position hasn’t been closed yet. After this surge, will you chase the rally?
Trump quietly sold Coinbase and Strategy in June, then turned around and bought Robinhood. Is this a sign he’s not optimistic about the exchange sector, or is it simply rebalancing? With more than 1,000 transactions, the total amount is up to $263.1 million, but his crypto-related positions are so small they barely count—even as a fraction of the whole. A former president trading crypto—how does it look even more like a retail investor the more he trades? Buying the big movers and doing buy-high, sell-low?
Cathie Wood again calls out a $1.5 million target price for Bitcoin, and Ark Invest’s founder seems determined to bet big on a major uptrend. She says Bitcoin is preparing for the next round of a big rally, and the target price has never changed. But in the comments, people will likely say she’s “lost her mind” again. Friends, do you buy into this kind of long-term conviction?
HYPE directly breaks through the $80 mark, setting a new all-time high again—up 7.46% in 24 hours! This trend—does it mean to stomp on the previous highs? The data on HTX makes it obvious: funds are still flowing in. Friends, with this one-way surge, are you going to chase or wait for a pullback?
It looks like Grayscale can’t sit still anymore. They’ve posted directly saying that this week could be a turning point for Bitcoin. They dug into the history: in the past, during every bear market, Bitcoin had to cut about 80% from the peak before reaching the bottom—but this time it only dropped by half, and the decline is smaller than in any previous cycle. Grayscale says this is a signal of a long-term bottom forming. But the question is: when institutions call the bottom, would you really dare to jump on board?
Canada: asking for more and more? Trump directly fired back: you want the benefits of a state, but you don’t want to be a state—and you keep charging high tariffs to American farmers year after year. No way! This round of the tariff war is about to burn its way to Canada too. Friends, is the Canada–US relationship going to be completely torn apart, or is this just another round of pre-negotiation theater?
The U.S. Treasury secretly stepped in to back the bond market again—gold surged straight up this week… As the options expiration date is coming soon, the short-term path for gold prices isn’t going to be easy. With one side being the Treasury’s intervention and the other the countdown to expiration, who really calls the shots in this long-vs-short battle?
There are already 6,590 South Korean institutional accounts; one Bithumb alone accounts for 3,280. Is the crypto market moving toward full institutionalization? Upbit also has 2,086—together the two make up 81.4%. Will retail investors in the future only be able to play the role of carrying the banner for institutions? Friends, in this wave of institutionalization, are you afraid—or hoping for it?
Wintermute transferred $57 million worth of SOL and BTC in one go to Binance and Coinbase— is this meant to dump the market or just to switch positions? Binance received 1.2954 million SOL and 169.5 BTC, and another 407.47 BTC was sent to Coinbase. With market makers making such a concentrated move, it usually isn’t a casual repositioning… friends, do you think this is a top signal, or just a way to find liquidity?
The giant whale is unloading again at the gate of Binance! 2,555 BTC, about $197 million, and it was just transferred in about 13 hours ago. At this scale, even bulls have to give a little jolt. Friends, do you think this is just a position swap, or is it a warning to the market in advance?