The app store Google Play announced a major policy change yesterday (12th), stating that it will allow developers to integrate digital assets such as NFTs within apps and games. A Google Play spokesperson said the new policy is expected to be tested in late summer and fully implemented later this year.
Google Play Group Product Manager Joseph Mills wrote in a blog post that through this new policy, app developers will be able to use tokenized digital assets such as NFT to create more attractive and immersive digital content. experience, and “increase user loyalty through unique NFT rewards.”
Joseph Mills mentioned that if an app or game sells NFT or allows users to earn NFT, the developer must declare this to the user, and the developer must not "promote or beautify" the game and any potential in NFT trading activities. income.
While Google Play will allow game developers to offer in-game NFTs to players, these NFTs will not be used for wagering and sweepstakes, except for apps that meet gambling eligibility requirements.
Google Play’s rules read: “NFTs purchased by users should be consumed or used in the game to enhance the user’s experience or help the user advance the game. NFTs may not be used for betting or staking (referring to gambling rather than cryptocurrency staking). In exchange for a chance to win prizes of real-world monetary value (including other NFTs).”
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