An ambitious project opens the door to a virtual world in downtown Dubai
The Metaverse has the potential to boost business success when interacting with customers.
As the digital world continues to evolve, the concept of the Metaverse has emerged as a promising new frontier for businesses looking to enhance communication and customer engagement. With its immersive and interactive nature, the Metaverse offers companies unparalleled opportunities to connect with their customers on a global scale.
By harnessing the power of this dynamic platform, businesses can explore innovative ways to showcase their products and services, foster collaboration and redefine traditional marketing strategies. As more industries begin to realize the vast potential of the metaverse, the world is on the brink of a revolution in the way companies engage with their audiences, paving the way for a more connected and collaborative world.
More importantly, the Metaverse has the potential to revolutionize the way people work, learn, and socialize. By bridging the gap between the physical and virtual worlds, the Metaverse enables remote work, collaboration, and education to take on a more engaging and realistic form. During an opening event in Dubai on March 19, 2023, one company took the concept a step further by launching its Metaverse in real life.
The Verse Estate showroom is strategically located in the heart of Dubai, UAE, a leading hub for blockchain and cryptocurrency with the government actively promoting the adoption of disruptive technologies.
Being located between Europe, Asia and Africa makes it an ideal location for businesses looking to serve clients in multiple regions. It is also a hub for international trade and has one of the busiest airports in the world, making it easier to travel and do business with other countries. Dubai has invested heavily in its technology infrastructure, making it one of the most technologically advanced cities in the world. It has a strong focus on innovation, with multiple technology parks, incubators and accelerators that support the growth of startups and tech businesses.
Bringing virtual worlds to real-life users
Verse Estate, a Metaverse-focused project, recently held its grand opening at Alserkal Avenue in Dubai. The company shared its goal to help businesses harness the power of the Metaverse and take advantage of the benefits its use cases can bring.
On March 18, the company invited the community to an exclusive grand opening event to share its vision for the future and upcoming plans to revolutionize the commercial space using the Metaverse. The company showcased cutting-edge technology such as its 3D scanning studio and gave attendees a peek into the Metaverse through a virtual reality station.
Leila Hurstel, Verse Estate board member and chief metaverse officer, welcomed the audience to the grand opening night. According to Hurstel, the internet is transforming into a more 3D and immersive environment. The executive noted that this opens the door for users to not only be spectators, but also to participate and interact with companies.
Hurstel also explained that there are many opportunities for businesses to engage with their customers through the Metaverse. “Businesses can use the Metaverse for product design, training and education, remote work and collaboration, supply chain management, and marketing and customer engagement,” she mentioned.
Apart from this, the Verse Estate executive added that this can be achieved through the creation of immersive and interactive environments through virtual showrooms, events, and product demonstrations at events. Hurstel shared that their team is very excited to play a role in revolutionizing an industry, such as the football industry.
The Metaverse chief also gave a sneak peek at the company’s future plans. “Verse world will have a virtual stadium where fans can watch matches and interact with each other, and a virtual training ground that players can use to hone their skills,” shared Hurstel.
The executive also noted that this is just the beginning. According to Hurstel, as the technology develops, more use cases will be discovered. With this, businesses can find new and innovative ways to leverage the Metaverse to improve their products and operations.
For these reasons, Hurstel explained how Verse Estate can help businesses. This includes the company’s metaverse consulting services, a Web3 Academy aimed at increasing awareness and adoption, an AI research center, its 3D scanning studio with nearly 300 digital cameras, and Verse World, an open, decentralized metaverse.
“We believe the metaverse is a tool for building a more connected, collaborative world, and we’re excited to be at the forefront of this transformation,” she stressed.
After the presentation, the Verse Estate team asked the audience to turn their attention to the screen where a video prepared by the company was playing. The visuals supported Hurstel’s presentation and helped the audience visualize the virtual universe and how using this technology could revolutionize the world.
Many visitors to the grand opening were in awe of the magic of the Metaverse. Some even expressed gratitude for being able to witness the potential that the Metaverse brings to the world.
More about the founders of Verse Estate
Verse Estate is the brainchild of two fascinating entrepreneurs with many years of experience in various fields.
Nabil Bouali is a UAE-based businessman with a long history of success in traditional businesses. He is the owner of the multi-million dollar perfume manufacturing company El Nabil and co-founder of Verse Estate.
Mickael Reignier is another core member of Verse Estate. He has more than 10 years of experience in the field of cryptocurrency and Web3, and has many successful NFT projects behind him.