According to ChainCatcher, Blockworks reported that three sources familiar with the matter revealed that the NFTs issued by Amazon will be linked to real assets and will be more like digital ownership. For example, users can directly purchase NFTs related to a pair of jeans with a credit card. Amazon plans to notify every Amazon Prime customer via email subscription after its digital collectibles program goes live. Amazon currently has approximately 167 million Prime members in the United States.
Two sources said that although Amazon announced the date as April 24, the product is likely to be delayed and will be launched in May this year at the latest. At present, its backend blockchain technology is still unclear, but since the program began, Amazon has contacted various digital asset projects such as layer-1 blockchains and blockchain gaming companies, but Amazon is likely to create a private blockchain, but it is not clear whether this can be achieved through a fork of an existing protocol. In addition, Amazon has hired or is looking to hire or work with dozens of developers for Web3.
Sources also revealed that Amazon may issue tokens as part of the transaction, but it has not yet been confirmed. (Blockworks)