According to U.Today, Lucie, the official marketing expert of the Shiba Inu team, has issued a significant warning to the SHIB community via the X/Twitter social media platform. The warning pertains to the correct method of selecting projects for investment. In addition, Lucie has provided some advice for new projects looking to establish themselves on Shibarium.

Lucie's warning to the SHIB community was aimed at discouraging investment in certain projects, likely those being developed on the layer-2 blockchain Shibarium. She expressed that not all projects fail due to being rug pulled. Some, she explained, are victims of poor management strategies or simply fail to achieve significant growth. Lucie emphasized the need for careful selection of investment projects, noting that even the most experienced investors can suffer losses. She stated that her primary concern is that Shiba Inu and all other tokens, including those created by the SHIB team for use on Shibarium, remain secondary to the second largest meme cryptocurrency.

In a separate tweet, Lucie offered advice for new projects on Shibarium. She emphasized that new projects do not require endorsements to make an impact. Instead, they need a well-planned strategy for positioning themselves and engaging with their community. Lucie suggested that new projects should present a clear roadmap outlining their goals and the methods to achieve them. She also recommended engaging with the community on major social media platforms like Telegram and Discord, while maintaining respect for the community and staying active and informed on various communication channels. Lucie advised against paying for marketing, suggesting instead that projects should focus on growing their community and finding genuine supporters for a more sustainable and engaged base.