Yay!, a decentralized social application, achieved a milestone of $13 million in total value locked (TVL) on October 15, marking a 450% increase over the past month, as reported by DefiLlama. Launched in 2022, Yay! transitioned into a Web3 platform in 2023 by incorporating a native governance token (YAY), utility tokens, and NFTs.

In August 2024, Yay! initiated a staking campaign to enhance ecosystem liquidity and reward active users. The platform supports staking for StakeStone’s STONE and Kelp’s agETH tokens. STONE, representing 60% of Yay!'s TVL, surged to $7.8 million, while agETH reached over $5 million within two weeks. This rapid growth has positioned Yay! as the leading DeFi application in the SoFi category.