In order to meet customer demand, Italian supercar manufacturer Ferrari said it has opened up U.S. customers to use cryptocurrency to purchase sports cars, and is considering expanding to the European market in the first quarter of next year, and then further expanding to other markets that can legally accept cryptocurrency payments. area.
According to Reuters, Ferrari sales chief Enrico Galliera pointed out that Ferrari has partnered with cryptocurrency payment service provider BitPay to accept payments from U.S. customers using Bitcoin, Ethereum and USDC.
Ferrari stated that this decision was mainly to cater to the requirements of the market and dealers, because many of Ferrari’s customers are cryptocurrency investors, Enrico Galliera added: “Some of them are young investors who have accumulated wealth through cryptocurrency; There are other clients who are more traditional investors who are simply looking to diversify their portfolios.”
Enrico Galliera emphasized that if customers choose to pay with cryptocurrencies, the price will be the same as for fiat currency payments, without any fees or additional fees. In addition, after Ferrari receives cryptocurrency payment, BitPay will also immediately assist the dealer to convert the cryptocurrency into legal currency to avoid being affected by cryptocurrency price fluctuations.
Enrico Galliera did not disclose how many supercars Ferrari expected to sell through cryptocurrency, but he said that Ferrari's orders have been scheduled until 2025, and the company mainly wants to test the expanding field of cryptocurrency.
In fact, the electric car manufacturer Tesla briefly accepted Bitcoin payment for car purchases as early as 2021, but only two months after it opened, it canceled the Bitcoin payment option due to "environmental considerations" , Tesla CEO Elon Musk also promised at the time that if it could be confirmed that renewable energy accounts for close to 50% of the energy used by miners, and the proportion will continue to increase in the future, then Tesla will once again accept Bitcoin. Coin payment.
In response to Tesla's doubts, Enrico Galliera believes that the current cryptocurrency industry is taking various measures to reduce its carbon footprint, including introducing new software and actively using renewable energy. He said in an interview: " Our goal is to be carbon neutral throughout our entire value chain by 2030.”
This article Ferrari accepts "using BTC to buy supercars"! When will it be Tesla's turn to reopen? First appeared in Block Guest.
