Odaily Planet Daily News Graphics processing and artificial intelligence (AI) company Nvidia said that 2023 may mark the beginning of the Metaverse-driven era in the automotive industry. As part of this new concept, car companies will begin to incorporate Metaverse technology into their industrial and retail businesses. Nvidia believes that Metaverse technology will become part of the automotive industry in 2023. Fiat launched its first Metaverse store on December 3, allowing potential customers to virtually visit one of its cars. In the Metaverse showroom, users even have the opportunity to test drive a virtual course.