Google has collaborated with ENS Labs to enable the Ethereum Name Service (ENS) domains to be directly into its search engine. This will make it easy for users to always search for any .eth domain name on Google, and on the same results page, they get to see the associated Ethereum wallet balances and all the other blockchain data.

Exciting News from ENS Labs! We're thrilled to share that @Google has officially integrated ENS Domains into its search capabilities! Now, you can search any .eth name directly on Google and view the associated wallet balance—making it easier than ever to explore and engage… pic.twitter.com/BGKPgGqejJ

— ens.eth (@ensdomains) October 9, 2024

A Step Toward Mainstream Web3 Adoption

ENS Labs posted this integration on social media, explaining that users can use Google to search for .eth domain names such as “vitalik.eth” and see the associated wallet balances.

The idea behind this collaboration is to make blockchain data accessible. With the help of the introduced function of including ENS domain searches in Google, users do not have to use third-party blockchain explorers to see the details of their wallets. The new functionality simplifies that and makes Web3 data more accessible to the mainstream internet user.

How It Works

According to the announcement from ENS Labs, using the feature is straightforward:

  • Users just type any .eth domain name in the Google search box.

  • It then displays related information, such as the domain name with a linked wallet address and the domain’s Ethereum balance.

  • The displayed balance is calculated according to the latest transactions, excluding internal transfers.

  • Additional information can be obtained by following the Etherscan link next to the search results.

This new feature is envisaged to enhance the interaction with the blockchain by empowering users to get wallet balances from the Google search bar instead of surfing through several sites.

Impact on Blockchain Accessibility

The integration is a step towards enhancing the general usability of blockchain networks and provides an efficient means of engaging with Web3 information. For their efforts, ENS Labs expressed their gratitude to the Web3 team of Google, noting that this effort marks a significant step towards the mainstream adoption of blockchain technology.