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This is a general announcement and marketing communication. Products and services referred to here may not be available in your region.
Fellow Binancians,
Binance Wallet is excited to launch the Build on Bitcoin Trading Competition and Binance Alpha Token Deposit Campaign! During the Promotion Period, trade or deposit Build on Bitcoin (BOB) tokens in your Binance Wallet (Keyless) or via Binance Alpha to share exclusive token rewards. Any user who is eligible to trade Binance Alpha tokens is eligible to participate in this event.
Trading Competition Promotion Period: 2025-12-10 16:00 (UTC) to 2025-12-24 16:00 (UTC)
Binance Alpha Token Deposit Campaign Promotion Period: 2025-12-10 16:00 (UTC) to 2025-12-17 16:00 (UTC)
General Rules​​:
Trading Competition:
Participants will be ranked according to their total purchase volume on BOB during the Promotion Period. The top 6,600 users by purchase volume of BOB tokens during the Promotion Period will share 12,408,000 BOB tokens equally (= 1,880 BOB per user).
Binance Alpha Token Deposit Campaign:
Participants will be ranked according to the time they complete the Deposit and Transfer task during the Promotion Period. The first 1,000 eligible users who deposit and transfer 700 BOB will share a total reward pool of 630,000 BOB equally (= 630 BOB per user).
How to Participate:
Trading Competition:
Update your Binance App to the latest version, ensure you have created a Binance Wallet (Keyless) and backed it up.During the Promotion Period, trade BOB on Binance Wallet (Keyless) or Binance Alpha. After the Promotion Period ends, rankings will be automatically calculated. Eligible winners can claim their rewards on the event page.
Binance Alpha Token Deposit Campaign:
Deposit eligible tokens from external on-chain address to Binance Wallet (Keyless)
Select "Binance Wallet (Keyless)” in “My wallets”.Select [Receive] and deposit funds from external on-chain address* to your Binance Wallet (Keyless).
Transfer eligible tokens from Binance Wallet (Keyless) to Binance Alpha 2.0 Account
Switch to the [Exchange] tab and go to [Asset] - [Alpha] to view your Binance Alpha 2.0 Account page. Select [Transfer In] and transfer the specified amount of eligible tokens.
Please Note:
Only trades executed via ​​Binance Wallet (Keyless)​​ or ​​Binance Alpha​​ will qualify in this Promotion. Third-party dApp transactions are excluded.Only cumulative purchases count during the campaign. Selling is excluded.​​No Volume Caps​​: There is no cap on the trading volume for each participant in this Promotion.Transactions related to bridging of tokens are not eligible for this Promotion.All verified regular users on Binance Alpha are subject to regional product and deposit availability and may face restrictions due to legal requirements.Liquidity providers in the Binance Spot Liquidity Provider Program and Binance Brokers are not eligible to participate.The deposit volume transferred from Binance private key wallets to Binance Wallets (Keyless) or swapping of other tokens in Binance Wallet directly will not be included in the final deposit amount for this Promotion.Gas fees will be excluded from the final volume calculation for this Promotion.Rewards for the Binance Alpha Token Deposit Campaign will be distributed directly to the winning users’ Binance Alpha Accounts or Binance Wallet (Keyless) on a first-come, first-served basis. External on-chain address*: A blockchain wallet address that is not imported into Binance, used for sending or receiving assets outside the Binance platform.
Guides & Related Materials:
How to Send and Receive Tokens on Binance WalletHow to transfer funds from Binance Wallet to Binance Alpha Account
Terms & Conditions:
These terms and conditions (“Activity Terms”) govern your participation in this activity (“Activity”). By participating in this Activity, users agree to these Activity Terms, and the following additional terms: (a) Binance Terms and Conditions for Prize Promotions (b) Binance Terms of Use; and (c) Binance Privacy Policy; all of which are incorporated by reference into these terms and conditions. In the case of any inconsistency or conflict between these Activity Terms, and any other incorporated terms, the provisions of these Activity Terms shall prevail, followed by the following in this order of precedence, and to the extent of such conflict: (a) Binance Terms and Conditions for Prize Promotions (b) Binance Terms of Use; and (c) Binance Privacy Policy. Only users from qualified regions who complete account verification (KYC) and hold an active Binance Wallet shall be eligible. Users are responsible for informing themselves about and observing any restrictions and/or requirements imposed with respect to the access to and use of Binance services in each country from which the services are accessed. Tokens will not be distributed to users who delete or deactivate their Binance Wallets.Reward Distribution:All rewards will be distributed in BOB tokens, according to the reward distribution mentioned above.Token rewards will be distributed to eligible users before 2025-12-31 16:00:00 (UTC).Eligible winners can check their token rewards directly on their Binance Alpha Accounts or Binance Wallet (Keyless).Binance reserves the right to disqualify a user’s reward eligibility if the account is involved in any dishonest behavior (e.g., wash trading, illegally bulk account registrations/logins, self dealing, or market manipulation). Binance further reserves the right to disqualify any participants who tamper with Binance program code, or interfere with the operation of Binance program code with other software.Binance reserves the right at any time in its sole and absolute discretion to determine and/or amend or vary these Activity Terms without prior notice, including but not limited to canceling, extending, terminating or suspending this Activity, its eligibility terms and criteria, the selection and number of winners, and the timing of any act to be done, and all users shall be bound by these amendments.This Promotion is available to all verified regular users enabled for Binance Alpha, subject to product (and where relevant, deposit methods’) availability in users’ regions, and may be restricted in certain jurisdictions or regions, or to certain users, due to legal and regulatory requirements.All calculations and determinations in respect of any promotion will be undertaken by Binance in its sole discretion.The commencement and operation of the campaign (including the commencement of the Promotion Period) are subject to the successful listing of the relevant token on Binance Alpha. There may be discrepancies between this original content in English and any translated versions. Please refer to the original English version for the most accurate information, in case any discrepancies arise.
Thank you for your support!
Binance Team
2025-12-10
Disclaimer: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Not financial advice. For more information, see our Terms of Use and Risk Warning.
Binance Wallet is an optional product. It is your responsibility to determine if this product is suitable for you. Binance is not responsible for your access or use of third-party applications (including functionality embedded within the Binance Wallet) and shall have no liability whatsoever in connection with your use of such third-party applications, including, without limitation, any transactions you dispute. Please carefully review the Terms of Use and Risk Warning and always do your own research.
Binance Alpha features emerging digital assets which are not listed on the Binance Exchange and which are generally expected to have a low market capitalisation and unique or novel characteristics. The inclusion of a digital asset as a Binance Alpha asset does not in any way imply, directly or indirectly, that such digital asset will be listed on Binance Exchange in the future. As digital asset prices can be volatile, the value of any investment that you make in Alpha Assets may go down or up and you may lose all or part of the value of the amount that you invest. Please note that in relation to Binance Alpha (i) the risk of loss of all or part of your investment is magnified with Binance Alpha assets as they are subject to increased price volatility (ii) by purchasing Alpha Assets, you are exposed to price slippage and blockchain fees, which can have a negative impact of the price of Alpha Assets (iii) Alpha Assets cannot be withdrawn from the Binance Exchange, and you will only be able to access Alpha Assets from your Alpha Account only. You are solely responsible for your investment decisions. Binance will not in any circumstances be responsible or liable for any losses that you may incur arising directly or indirectly from an investment in Binance Alpha Assets.