史凝眸

封面新闻记者 付文超
8月20日，记者获悉，霸王茶姬与厦门航空合作，推出炭烤橙皮武夷肉桂茶。这是霸王茶姬产品首次登上“万米高空”，作为飞机餐上线。
据介绍，乘客乘坐由厦门航空实际承运，由厦门、福州、泉州、天津、杭州始发，计划飞行时间大于等于90分钟的航班，均可在厦航APP或小程序点选该茶饮及套餐。
双方共同打造的炭烤橙皮武夷肉桂茶，茶底选用福建名茶武夷岩茶（肉桂）。同风味蛋糕也作为茶点配套上线。据悉，霸王茶姬正在持续拓展饮茶场景，例如用低咖啡因产品覆盖下午、傍晚饮茶场景。
近年来，各大头部茶饮品牌纷纷跳出传统线下门店赛道，以跨界融合、场景深耕的方式渗透多元生活领域。在航空出行领域，早有品牌试水云端场景。2019年，奈雪的茶曾携手四川航空打造主题航班，推出机上专属茶饮与轻食组合；2025年10月，蜜雪冰城与海南航空合作打造的“雪王主题彩绘飞机”成功首飞。
有业内人士表示，此次新式茶饮正式常态化登陆民航航班，正是行业深耕出行场景、实现业态升级的重要创新，为新茶饮破圈发展开辟了全新赛道。

(Source: China Civil Aviation Network)
Source: China Civil Aviation Network
(China Civil Aviation News), China Civil Aviation Network Reporter Jia Puyu, Correspondent Chen Qiannuan: Recently, Xiamen Airlines’ in-flight catering teamed up with tea beverage brand Bawang Cha Ji to bring their co-branded tea drinks and desserts onto flights at an altitude of 10,000 meters. Passengers departing from Xiamen, Fuzhou, Quanzhou, Tianjin, and Hangzhou with a flight duration of 90 minutes or more can pre-order by selecting items in the official Xiamen Airlines app or mini program, and enjoy the fragrances of Chinese tea in the cloud.
As the first co-creation exploration between the two parties in the in-flight catering sector, this collaboration introduces the “Charcoal-Grilled Orange Peel Wuyi Rougui Tea” and the “Golden Orange Flowing Cloud Cake.” The tea uses Wuyi Rougui as its base, roasted through traditional rock-tea processing to preserve its rich aroma, and incorporates three-layer citrus flavors: the orange peel from Nanyue, Chenpi from Quzhou, and lemon peel from Anyue. The triple citrus fragrance makes the traditional rock tea feel even fresher and more crisp, awakening passengers from the sluggishness of high-altitude monotony. At the same time, 0 sugar, 0 fat, and 0 calories make it even lighter and worry-free. The cake features a delicate sponge base with a two-layer filling of tea jelly and milk custard. With every bite, it feels light and refreshing, as if one were placed among the clouds and mist over Fujian. Passengers who order the “Orange” as You Wish co-branded set will also receive a refrigerator magnet set called “Cloud Shadow Accompanying Me.”

　　On August 20, Bawang Chaji (Chagee) collaborated with Xiamen Airlines to launch a炭烤橙皮武夷肉桂 tea. This is the first time a Bawang Chaji product has been featured on the “10,000-meter-high sky,” as it went on sale as an in-flight meal.
　　Passengers can select this tea drink and set meal in the Xiamen Airlines app or mini program. It is operated in practice by Xiamen Airlines on flights departing from Xiamen, Fuzhou, Quanzhou, Tianjin, and Hangzhou, with scheduled flight time of 90 minutes or more.
　　The炭烤橙皮武夷肉桂 tea jointly crafted by both parties uses Fujian’s renowned Wuyi Rock Tea (Rou Gui) as the tea base. The core tea base is roasted using traditional rock-tea processing methods, delivering a robust aroma profile—roasted fire香, floral-fruit香, and woody香. Then it is further enhanced with dried navel orange peel from Ganzhou, aged tangerine peel from Quzhou, and dried pomelo (lemon) peel from Anyue, allowing three layers of citrus fragrance to build progressively. A cake with a matching flavor was also released alongside the tea. Purchasing a set meal also comes with one limited-edition fridge magnet.

Reposted from: Haike Finance
By | Haike Finance Fan Dongcheng
Whenever there is a holiday, fresh tea drink brands really put on a show of ingenuity.
This is exactly what happens on the 2026 Qixi Festival (August 19). Bawang Chaji launches a Qixi limited series called “Phoenix Perches on the Wutong,” using Fenghuang Dancong as the tea base, along with a romantic themed pink packaging, themed fridge magnets, and other merchandise. Nayuki releases the new “First Snow Cloud Yogurt Apple Ice,” and also introduces a limited-edition red apple postcard set. Auntie from Shanghai collaborates with a Korean animation (Little Penguin Pororo) IP character Ruby to launch a themed merchandise bundle. Chabaidao launches a “confession cup” campaign. HEYTEA also collaborates with the little yellow banana crochet mascot to release a Qixi limited series of crocheted-themed accessories.

Headline: Tea beverage exports enter the “Odyssey period”
In ancient Greek epics (the Odyssey), winning the Trojan War is only the prelude; the real test comes after departure: off-course routes at sea, storms, and hidden reefs make the previously clear journey home filled with the unknown.
For tea beverage brands over the past two years, going global is also an (Odyssey-style) long voyage.
Opening a flagship store is just pulling away from the harbor; after that, each time you enter a new market, you have to submit a new answer through the haze of supply chains, compliance, ownership, and control.
The most straightforward change is that the noise fades away—this year, the overseas expansion of tea beverage brands has clearly cooled in popularity.

Wen｜Whale Research Brand Laboratory, Five Kids
The Thai restaurant that the stubborn guy loves most—and she was “eaten by it,” basically. From the shop’s construction barriers, it looks like a Yunnan-Guizhou wild bistro will open here soon.
Maybe it’s close enough—almost every mall in Chongqing is surrounded by Yunnan-Guizhou cuisine. From braised tofu with a patina, sour hot pot, dan-dan noodles, to spicy chili pepper beef, wild mushrooms, and small-pot rice noodles… it’s like a gust of wind blowing through, and branch after branch suddenly pops up across malls. Then, as if another gust, they all change their signs at once and keep lining up for the next thing.
In the past couple of years, the signs on dining floors have been changing faster and faster.
Nestlé Professional estimates that in 2025 there were about 8.25 million dining outlets nationwide, with a closure rate of 48.9% and a new-opening rate reaching 50%, in the 2026 China Chinese Dining White Paper.

Source: Hongcan.com
Author |?Guo Jiaxi; Editor |Jing Xue; Source |Hongcan.com; ID |?hongcan18
In 2013, Chat Yanjue Se opened its first store in Changsha. With the explosive growth of the new tea drink industry, it gradually became a representative consumer symbol of Changsha, and many out-of-town consumers even made special trips to Changsha just to visit and take photos.
In those years, the market was all waiting for it to move out of Hunan.
But for Chat Yanjue Se, in Changsha it was “just Lǎi” for seven or eight years—right up to 2020, when it finally moved out of Hunan and opened its first store in Wuhan. From Wuhan to Chongqing, and then to Nanjing and Wuxi, the pace at which Chat Yanjue Se expanded was always restrained. In China’s new tea drink market, it’s even somewhat slow.

By | HONGCAN NExT (Red Can Network) Guo Jia'xi
Edited by | Jing Xue
In 2013, Tea颜悦色 opened its first store in Changsha. With the boom of the new tea beverage industry, it gradually became a representative consumption symbol of Changsha, and many out-of-town consumers even made special trips to Changsha just to check in.
In those years, the market was all waiting for it to move out of Hunan.
But for Tea颜悦色, in Changsha it was a full "trouble" of seven or eight years—until 2020—before it finally stepped out of Hunan and opened its first store in Wuhan. From Wuhan to Chongqing, and then to Nanjing and Wuxi, the pace at which Tea颜悦色 expanded remained restrained. Even in China’s new tea beverage track, it could be considered somewhat slow.

Text｜RedCan Network, Guo Jiaqiao
Editor｜Jingxue
In 2013, Cha Yan Yue Se opened its first store in Changsha. With the boom of the new tea beverage industry, it gradually became a representative consumption symbol of Changsha, and many out-of-town consumers even made a special trip to Changsha just to check it out.
In those years, the market was all waiting for it to expand beyond Hunan.
But Cha Yan Yue Se stayed in Changsha for a “lie” of seven or eight years—until 2020, when it finally moved beyond Hunan and opened its first store in Wuhan. From Wuhan to Chongqing, and then to Nanjing and Wuxi, the pace of Cha Yan Yue Se’s store expansion has always been restrained. In China’s new tea market, it has even been somewhat slow.

Author?| Lin Xinlin
Edit?| ?Li Qian
New tea brands collectively entered a valuation adjustment period.
On August 10, the fresh tea drink enterprise Hushang Ayi (02589.HK) in Shanghai got on the stock-price roller coaster, with the single-day drop exceeding 23%. On August 11, the share price continued to slide downward; by the close, it was 87.4 HKD per share, down 2.73%, which is over 50% lower than the peak of 197.6 HKD per share on its first day of listing last May.
This is a scene from the contraction of valuations in the new tea beverage segment. In 2025, dubbed the “first year of new tea beverage listings,” Mi Xue Group (02097.HK), Guming (01364.HK), and Hushang Ayi all made their debuts on the Hong Kong Stock Exchange, while Bawang Chaji (CHA.NASDAQ) headed to Nasdaq. The four leading tea beverage companies came together in global capital markets.

New tea beverage brands have collectively entered a period of valuation adjustments.
On August 10, the stock of Chinese tea beverage company <沪上阿姨> (02589.HK) rode a roller coaster, with the intraday share price drop exceeding 23%. On August 11, the stock continued to drift lower; by the close it was 87.4 HKD per share, down 2.73%, more than 50% lower than the high of 197.6 HKD per share on its first day of listing last May.
This is a snapshot of valuation contraction in the new tea beverage sector. 2025 has been dubbed the “Year of New Tea Beverage IPOs.” MiXue Group (02097.HK), Guming (01364.HK), and <沪上阿姨> all made their listings on the Hong Kong Stock Exchange; Bawang Chaji (CHA.NASDAQ) went all the way to Nasdaq, bringing four leading tea beverage companies together across global capital markets.

(Source: Huzhou Daily)
Reprinted from: Huzhou Daily
　　This summer’s hottest ice cream shop has unexpectedly appeared in the tea beverage industry.
　　On July 24, HEYTEA opened its first stir-fried ice cream laboratory + shop in Shanghai at the Shanghai IFC in Gintian Center. It is also the third HEYTEA store nationwide to sell stir-fried ice cream products. During the store’s opening peak hours, the waiting time to get in exceeded 3 hours. Another leading tea beverage brand, Bawang Chaj i, released its Italian-style ice cream “Tea La Duo” series globally at its Wukang Road store in Shanghai in May this year. Consumers lining up to take photos once stretched for hundreds of meters.

This article is reproduced from: Guizhou Daily
(Continued from the first edition)
On July 17, Hema Fresh opened its first store in Zunyi and officially welcomed customers; online delivery had already been launched on July 9.
In 2025, Hema Fresh announced its expansion plan for the new fiscal year, proposing to open nearly 100 Hema Fresh stores and entering more than 50 new cities.
“Zunyi has a relatively large population, an active county-level economy, and concentrated featured industries such as liquor and tea, giving it strong radiation effects to surrounding cities and counties. For Hema, when we open a store here, we are not only serving customer flow in the main urban area, but also establishing a new market foothold in northern Guizhou.” Li Tianyou, the regional负责人 for Hema Guizhou, said.

(Source: Quick Consumer Goods Trends)
Gongming launches bottled drinks: lychee ice coconut
On August 4, Gongming Tea announced the launch of a lychee ice coconut blended fruit juice drink.
According to official information, the bottled product contains Thai Dan Nuan Sha Duo coconut water (added amount ≥20%) and Fei Zi Xiao lychee juice (added amount ≥9%), offering a coconut fragrance and a sweet, refreshing taste. The product should be stored refrigerated and is suitable for everyday meals, office afternoon tea, after-workout drinking, and more. It can also be mixed with coffee-based spirits. Previously, Gongming had introduced several other bottled fruit juice drinks, including HPP apple juice, HPP carrot fruit-and-vegetable blended juice, and HPP seven-fold fruit-and-vegetable blended juice, among others.

With market supply nearing saturation, forcing brands to transform, multiple leading players are crowding into selling ice cream to look for a second growth curve.
Can cross-border ice desserts break the growth bottleneck in the tea beverage market?
The hottest ice cream shop this summer actually showed up in the tea beverage industry.
On July 24, Heytea opened its first ice-cream lab and shop in Shanghai at Shanghai IFC, which is also the 3rd Heytea store nationwide to sell炒冰 (stir-fried ice cream) products. During peak opening hours, the waiting time to enter the store exceeded 3 hours. Another leading tea beverage brand, Bawang Chaqi, rolled out its Italian gelato “Chaladuo” series globally at the Wukang Road store in Shanghai in May this year. Consumers lining up to take photos and “check in” at the time reportedly had queues reaching several hundred meters.

Recently, the consumer craze of “the first cup of milk tea in autumn” has driven Wangwang Chaji’s online delivery and mini-program dine-in orders to surge simultaneously, with national sales jumping more than 200% compared with the previous day. Stores in cities such as Dongguan, Shenzhen, Nanning, Shenyang, and Lhasa have all shattered daily performance records, and some outlets have even exceeded 5,000 cups. Behind the strong sales of “Qiuyi Cup” is also the brand’s frequent push in recent days. On August 5, Wangwang Chaji launched the third-year “Pet Season,” rolling out adorable pet-themed, oil-painting style packaging. In some stores, limited “sugar-free cream” is offered for pet lovers, allowing both pet owners and their pets to share warm tea-drinking moments together.

August 7, Start of Autumn (Liqiu): “Autumn’s first cup of milk tea” marks the sixth nationwide consumer spending milestone. The freshly made tea beverage industry is set to hit its annual peak in traffic. Reporters learned from several leading tea-beverage brands that on that day, major brands all saw a rise in orders simultaneously.
Daily sales at single stores in multiple locations exceed 5,000 cups
As a representative of the Chinese-style segment in new-style tea drinks, Bawang Chaji experienced an explosive surge across both online and offline channels on this year’s Start of Autumn. National sales soared by more than 200% compared with the previous day. Online delivery and in-store dining via mini programs both recorded strong double-digit growth. Data show that daily performance at stores in multiple cities—such as Dongguan, Shenzhen, Nanning, Shenyang, and Lhasa—set new historical records, and some key stores saw daily cup counts exceed 5,000. Facing the stress test of concentrated order surges, stores nationwide launched emergency response plans in advance: the Jinan Hualong Plaza store increased its tea-ingredient and packaging supplies by 80%, temporarily added three employees to optimize the order-prep workflow, and ensured stable product efficiency and quality during peak hours; the Shanghai He Xin Li store focused on service details—preparing chilled lemon water for delivery riders waiting to pick up orders, and classifying and organizing orders to shorten pickup time—showcasing mature store operations capabilities.

Source: China Fund News
[Summary] On August 7, the beginning of autumn, Starbucks “went viral” due to extremely low platform pricing
China Fund News reporter, Zheng Junting
On August 7 (beginning of autumn), topics related to “the first cup of milk tea of autumn” once again climbed to the hot rankings across multiple platforms. This long-running “tea-drink double 11” has been set off as scheduled, but this year’s main character came as something of a surprise—Starbucks, which has consistently maintained a premium pricing structure, was “brought down” to around 10 yuan under the combined effect of platform subsidies, briefly putting it in the same price range as Luckin Coffee.
(Photo excerpted from a post by a Weibo blogger)

(Source: Beijing Business Daily)
Beijing Business Daily, Aug. 9 (Reporter Zhang Tianyuan): On August 9, Beijing Business Daily learned that the topic “A counterfeit store selling ‘Bawang Chaji’ was ordered to pay 350,000 yuan in compensation” has trended on social media. According to CCTV News, the Intellectual Property Court in Nanning, Guangxi recently handed down a ruling on a trademark infringement case. The plaintiff in this case is a catering management company in Beijing, which holds registered trademark rights such as “Bawang Chaji.” Starting from August last year, in Laibin, Guangxi, a counterfeit “Li Gui” store opened about 20 meters away from the brand’s store. The two stores’ storefront signs, interior decoration, staff uniforms, utensils, and other items were highly similar. The “Li Gui” store also sold tea beverages bearing the same name as the brand company’s registered trademarks.

(Source: Ningbo Daily, China)
Reprinted from: Ningbo Daily, China
The protection of intellectual property rights in our country is now getting stronger and stronger, but in daily life there are still certain operators who want to “ride on other people’s brands” and “take a free ride” on trademark brands and signage in order to make quick money. Recently, the Intellectual Property Court of Nanning, Guangxi, ruled on such a trademark infringement case. A counterfeit “Li Kui” milk tea shop was ordered to compensate the plaintiff for economic losses totaling 350,000 yuan.
The plaintiff in this case is a catering management company in Beijing. The company owns registered trademark rights including “Bawang Chajiji,” “Chajiji,” “Bo Ya Jue Xian,” as well as the registered trademarks for the female portrait, letter, and text combination graphic of “Bawang Chajiji.” The brand currently has thousands of stores both at home and abroad. The trademark has a certain level of popularity. “Bo Ya Jue Xian” is a star product under this brand.