According to Cointelegraph, the United States Department of Justice (DOJ) has initiated a significant move to challenge Google's dominance in the search engine market. In an Oct. 8 filing, the DOJ proposed the breakup of Google's search business as part of its ongoing antitrust lawsuit, accusing the tech giant of maintaining an illegal monopoly.
The DOJ's proposal aims to implement structural and behavioral changes to reduce Google's control over search and advertising. This includes separating parts of Google's search business and introducing measures to protect consumers and foster competition. A key aspect of the proposal is to prevent Google from using its dominance to control emerging technologies like artificial intelligence (AI). Additionally, the DOJ suggests that Google should share search data and indexes with competitors and allow websites to opt out of having their content used to train AI models. The proposal also recommends establishing a court-appointed technical committee to oversee Google's compliance with these new regulations.
Google responded on Oct. 9 with a blog post defending its business practices and warning of potential negative consequences for the tech industry. The company argued that government overreach in a fast-moving industry could hinder American innovation and harm consumers. This move by the DOJ is part of a broader trend of increased scrutiny on Big Tech companies for monopolistic practices. The DOJ's action against Google follows years of scrutiny over the company's search monopoly, maintained through exclusive deals with web browsers and phone manufacturers. These agreements ensure Google's search engine remains the default option for billions of users, limiting competition and innovation in the digital ecosystem.
Regulators are increasingly concerned about the role Big Tech companies play in shaping the future of AI, which is expected to drive the next wave of technological innovation. There are fears that Google's dominance in search could lead to monopolistic control over AI, as the more data Google collects, the stronger its AI models become. This concern is shared by regulators in the European Union and the United Kingdom, who have launched investigations into Big Tech companies, including Google, over potential violations of competition laws.
In its response to the DOJ, Google warned that dismantling its search business would impact its AI efforts and overall profitability, making it harder for the company to compete globally. The outcome of the DOJ's proposal remains uncertain, but it marks a significant step in the ongoing efforts to regulate Big Tech and ensure a competitive digital marketplace.