*What can crypto do for your company?* 🏦💰💰
_To spark your company’s thinking about crypto, here are some of the rationales behind why some companies are currently using crypto:_
🔰Crypto may provide access to new demographic groups. Users often represent a more cutting-edge and tech-savvy clientele with disposable income for luxury goods and services. In fact, one recent survey found that 85% of surveyed merchants see crypto payments as a way to reach new customers, while 77% said they are accepting crypto because of its lower transaction fees8
🔰Introducing crypto now may help spur internal awareness in your company about this technology. It also may help position the company in this emerging space for a future that could include central bank digital currencies (CBDCs).
🔰A greater awareness of the crypto industry and blockchain technology can introduce new investment and liquidity options through traditional investments that have been tokenized.
Crypto furnishes certain options that are simply not available with fiat currency. For example, programmable money can enable real-time and accurate revenue-sharing while enhancing transparency to facilitate back-office reconciliation.
🔰More companies are finding that important clients and vendors want to engage by using crypto. Consequently, your business may need to be positioned to receive and disburse crypto to ensure smooth exchanges with key stakeholders.
🔰Crypto provides a new avenue for enhancing a host of more traditional Treasury activities, such as:
▪️Enabling simple, real-time, and secure money transfers.
▪️Helping strengthen control over the capital of the enterprise.
▪️Managing the risks and opportunities of engaging in digital investments.
▪️Crypto may serve as an effective alternative or balancing asset to cash, which may depreciate over time due to inflation. Crypto is an investable asset, and some have performed exceedingly well over the past seven years9. There are, of course, clear volatility risks that need to be thoughtfully considered.
