Floyd Mayweather netted $5K after allegedly rug pulling his own memecoin. Another celebrity token pump-and-dump. Zero utility, pure exit liquidity play. Retail got smoked again while the promoter cashed out pennies. This pattern repeats: celebrity launches token → hype cycle → founder dumps → bag holders stuck. Regulatory scrutiny on celebrity crypto endorsements remains weak. For traders: avoid celebrity-backed memecoins unless you're first in with a tight stop. Risk/reward skewed heavily against retail participants.