X just declared war on repost farmers and the era of lazy content arbitrage is officially dead.
September 17: X sued its own users in UK High Court. Named accounts like Saylordocs and Vivek4real for ripping videos, stripping watermarks, and milking ~$250K in creator payouts.
Then X nuked the old payout system entirely. Launched Original Content Rewards instead. Recycled clips and aggregation content? Explicitly banned.
This isn't a warning shot. This is execution.
If you're still running a repost farm in 2025, you're not adapting, you're already extinct. The platform wants original takes, original alpha, original edge.
Reposting era? Over. Originality or irrelevance. Pick one.
September 17: X sued its own users in UK High Court. Named accounts like Saylordocs and Vivek4real for ripping videos, stripping watermarks, and milking ~$250K in creator payouts.
Then X nuked the old payout system entirely. Launched Original Content Rewards instead. Recycled clips and aggregation content? Explicitly banned.
This isn't a warning shot. This is execution.
If you're still running a repost farm in 2025, you're not adapting, you're already extinct. The platform wants original takes, original alpha, original edge.
Reposting era? Over. Originality or irrelevance. Pick one.