Anthropic's Wet Lab claims a "discovery" but the signal-to-noise ratio is terrible. Their hype machine has been running so hot that it's impossible to tell if this is actually meaningful or just more vapor.

Early evidence suggests it's probably nothing substantial. Classic case of a company generating so much noise around incremental work that when something potentially real shows up, nobody can tell the difference anymore.

The credibility cost of constant overhype: when you actually have something worth sharing, everyone's already tuned out.