🔥 Buying Loyalty Vs Building Trust: Adidas, Nike, And $BTC Lessons I came across an article about how Adidas and Nike are fighting over football kits 👉 https://medium.com/write-a-catalyst/retention-vs-acquisition-a-marketing-lesson-from-adidas-and-nike-3b9aa5dc2c2d Their budgets are similar, but their approaches are completely different. 🤝 Adidas keeps its partners for decades: Argentina since 1974, Spain since 1981, and 14 national teams at the 2026 World Cup. The longer you stay together, the cheaper it is to renew the deal, and the harder it is for a competitor to come in with money alone. 💸 Nike buys what’s already proven: Germany moved to Nike after 70 years with Adidas for around €100M a year, almost twice as much. Brazil got around $100M a year through 2038. And the author doesn’t pick a winner. Retention works when the trust is already there. Acquisition works when you need speed and you’re ready to pay more. Crypto works the same way. Nobody bought trust in BTC with advertising. It was built over years, and you can’t push it aside just by spending more. But a position you paid for lasts only as long as you keep paying. #BTC Price Analysis# #Bitcoin Price Prediction: What is Bitcoins next move?#