Ripple just slapped the $XRP logo on the University of Louisville basketball court.
Not exactly a game-changer for price action, but it's another institutional visibility play. Sports marketing = normie reach.
They're playing the long game while the SEC drama drags on. Brand awareness might not pump bags short-term, but it keeps $XRP in the conversation outside crypto Twitter.
Watch for more traditional partnerships as they prep for post-lawsuit expansion.
Not exactly a game-changer for price action, but it's another institutional visibility play. Sports marketing = normie reach.
They're playing the long game while the SEC drama drags on. Brand awareness might not pump bags short-term, but it keeps $XRP in the conversation outside crypto Twitter.
Watch for more traditional partnerships as they prep for post-lawsuit expansion.