Apple launches iPhone Duo at $1,999, separating its sales cycle from the iPhone 18 Pro
📱 Apple unveiled the iPhone Duo, its first foldable iPhone, during the Surprise and Shine event early on September 10. The book-style device features a 7.6-inch inner display, a 2nm A20 Pro chip, a titanium frame, and IP68 protection.
💵 The Duo starts at $1,999 for 256 GB, below the $2,300–$2,500 range some investors had feared before the event. Meanwhile, the iPhone 18 Pro and Pro Max rose by $100 to $1,199 and $1,299, respectively.
🗓️ The iPhone 18 Pro goes on sale September 18, while the Duo will not reach stores until October 23. The more than one-month gap suggests Apple is separating the two commercial cycles, with the Pro line carrying early peak-season volume while the Duo serves as a new premium product aimed at lifting average selling prices and strengthening product buzz.
#Apple $AAPLB
📱 Apple unveiled the iPhone Duo, its first foldable iPhone, during the Surprise and Shine event early on September 10. The book-style device features a 7.6-inch inner display, a 2nm A20 Pro chip, a titanium frame, and IP68 protection.
💵 The Duo starts at $1,999 for 256 GB, below the $2,300–$2,500 range some investors had feared before the event. Meanwhile, the iPhone 18 Pro and Pro Max rose by $100 to $1,199 and $1,299, respectively.
🗓️ The iPhone 18 Pro goes on sale September 18, while the Duo will not reach stores until October 23. The more than one-month gap suggests Apple is separating the two commercial cycles, with the Pro line carrying early peak-season volume while the Duo serves as a new premium product aimed at lifting average selling prices and strengthening product buzz.
#Apple $AAPLB
