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Crypto trading can be a profitable job, and in the past few years, a lot of people have reached financial freedom thanks to cryptocurrencies. However, there are various risks, and only a small percentage of traders are consistently profitable over long periods. But why are most traders not profitable? Most traders are not profitable for various reasons, including lack of: knowledge, skills, a clear trading strategy, or emotional control. Most importantly, they do not analyze projects carefully before investing. There are two main ways to analyze crypto projects: Fundamental and technical analysis. While technical analysis focuses on market data and technical indicators to try to predict short-term movements, fundamental analysis focuses on the underlying value of the project and its growth potential by analyzing various economic factors, such as the underlying technology, revenue incomes, the team, the competitors, and more.

In this detailed analysis, we’ll explain what fundamental analysis is and how to do so, understanding the factors and elements you must keep in consideration to evaluate the potential of a crypto project. So, let’s start!

Fundamental Analysis in Crypto: What is it?
Fundamental analysis is used to evaluate the intrinsic value of a cryptocurrency by analyzing various factors, including the underlying technology, the team, the whitepaper, the token economy, the potential profitability, the community, the use cases, and external factors such as market conditions, estimated product demand, and more. It means traders need to understand “why” crypto is valuable and what its potential is over the medium and long term.

The main goal of fundamental analysis is to determine if a crypto asset is undervalued or overvalued so that you can make a conscious decision and invest in undervalued assets with high growth potential (or short overvalued assets). As you can imagine, this approach requires expertise, a clear methodology, time, and effort to research the project deeply and understand holistically its dynamic and long-term growth potential. However, the approach, compared to traditional financial markets, is slightly different since “classic” metrics such as earnings and revenue are less available, and crypto market dynamics can be considered more complex.

Just to make it clear, fundamental analysis is more useful for long-term investors who want to invest in selected assets and hodl them for the long term, aiming to profit from project growth and price appreciation. On the contrary, technical analysis, which focuses on technical indicators, is more used by short and medium-term traders who want to speculate on recurring volatility, price swings, and market trends.

Key Factors of Fundamental Analysis in Crypto Trading
When evaluating a project and conducting fundamental analysis, you must analyze some key factors, extrapolating crucial information useful to determine if the project has solid fundamentals for consistent growth in the long term. They are useful in understanding if an investment is worth it. Let’s analyze them in detail so that you can DYOR (Do your own research) autonomously and make conscious and wise decisions.

Underlying technology potential
The main value behind cryptocurrencies relies on their technology. Is the project’s technology secure, efficient, fast, and scalable? Is the technology better (or at the same level) as the competitors? Does it solve a real problem with practical, valuable solutions? If the answer is yes, it’s definitely a green flag, and the project has good underlying technology that means a relevant competitive advantage. If the crypto project has its own blockchain, these are the specific factors to be analyzed by investors:

Blockchain infrastructure
Blockchains are the engines behind cryptocurrencies, ensuring the security, transparency, and immutability of transactions. There are various types of blockchain, such as public, private, or hybrid, and each type is suited for different goals and audiences. A public blockchain, such as Bitcoin, for example, is highly transparent and usually decentralized and is more suited for Decentralized Finance (DeFi) and storing value, even if it might suffer scalability issues. On the contrary, private blockchains are more suited for companies, and they might be faster and more privacy-focused, even if more centralized.

Consensus Mechanisms
There are various methods by which blockchain networks achieve consensus, such as Proof of Work (PoW), like Bitcoin; Proof of Stake (PoS), like Solana, or other minor consensus protocols, such as Delegated Proof of Stake (DPos), for example.

Scalability and interoperability
Another important factor to be analyzed when evaluating the potential of technology is scalability and interoperability. Can the blockchain handle an increasing number of transactions without compromising speed or cost, for example, with layer 2 scaling solutions? If yes, the crypto project has good potential for growth and a remarkable competitive advantage. In the same way, blockchains should also be able to communicate and interact with other blockchains to ensure there are no compatibility issues or future problems.

The team
Even if the most promising crypto project cannot grow in the long term without an expert, trusted, and skilled team. The vision and mission of the team are crucial, and a strong team can overcome problems and drive growth. What should you analyze?

Leadership and expertise
If the team has a proven track record in finance, crypto, technology, and marketing, it’s definitely a good green flag. Look for projects managed by a skilled team comprising experts in their fields, preferably with good results obtained in previous projects and experiences. A team with various experts in different fields is usually better positioned to solve challenges and drive long-term growth.

Transparency and communication
Another important factor to consider is team communication and transparency. The team must always be honest with the community and investors and regularly communicate progress, challenges, and updates. Without a transparent and honest team, it’s impossible to build trust and awareness around the project. Look for projects with a reputable team that clearly and regularly communicates with the parts involved.

Vision and innovation
Skills, expertise, and transparency are not the only important factors. The team must have a clear vision and aim consistently to improve the crypto sector by providing an innovative vision that sets new and improved standards in the industry. A team with a forward-looking vision that addresses real-world problems is more likely to succeed and achieve ambitious (and profitable) goals.

The Whitepaper
The whitepaper is the fundamental document that highlights the goals, the technical details, the roadmap, and the overall strategic vision of the team and the project. By analyzing the whitepaper, you can gain crucial insights to comprehend the project and how it plans to reach its goals.

Technical details
The whitepaper provides all the details needed to understand how the underlying technology works and how the crypto projects are planning to reach the goal set. It’s important to evaluate whether these solutions are innovative, feasible, and backed by sound research.

Roadmaps and milestones
The whitepaper usually also includes the roadmap, which is a clear timeline overview of the milestones and future goals. It’s very useful to give investors a clear overview of the project’s progress and goals’ deadlines. Reliable projects usually meet deadlines, while unsafe or scam projects generally delay goals due to technical challenges or mismanagement.

Value proposition and use cases
In this document, you can usually find the main problems that the project wants to solve through a unique and useful value proposition. Before investing in the project, research and answer the following questions: What problem does the project aim to solve? How do its solutions differ from existing ones? A successful crypto project must create value by solving demanding problems. In this way, it can generate a return by providing useful solutions that are valuable, consequently setting the basis for long-term sustainable growth.

Token Economy
The token economy is the economic model that governs a crypto project, determining the utility, value, and long-term sustainability of the token. There are various factors to be analyzed:

Token supply
The first element of the token economy is the supply: the total circulating supply of a token determines the scarcity and the potential value. Many financial experts argue the US dollar will collapse because its supply is unlimited and not managed in a transparent way. Conversely, cryptocurrencies usually have a capped supply, like Bitcoin, and it means the tokens can be seen as deflationary, as their scarcity relative to fiat money increases over time, driving up the price. Always check the total and circulating supply of a token to understand its long-term dynamics and growth potential.
Distribution model
Another important factor you must verify in the token economy is the distribution model. How are tokens distributed initially? Is there a vesting period? How will the total supply be distributed over time? Projects must create a solid and sustainable token economy, and aim not to concentrate token holdings with a small group of investors. The token allocation should be divided among various stakeholders, such as teams, private sale investors, public sale investors, community incentives, marketing, and more. Verify that the distribution model is sustainable, transparent, and reasonable.

Utility and functionality
Tokens without a utility, such as memecoins, cannot provide real value in the long term, and their prices are mainly driven by hype and speculation. Conversely, tokens with a long-term growth potential must have clear, functional, and valuable use cases, such as reduced transaction and trading fees, governance power, access to advanced or customized services, and more. Assessing the utility of the tokens is crucial to evaluating their long-term adoption and growth potential.

Potential profitability
If a project solves real problems that are demanded through valuable and useful utilities, it can probably be profitable in the long term. There are various factors that contribute to the potential profitability.

Revenue model
Projects with multiple and established streams of income, such as transaction and crypto trading fees, staking rewards, B2B services, and scalable infrastructures, are often more stable and less reliant on speculation. Successful crypto projects must be backed by solid revenues to ensure sustainable growth and token price appreciation over time. A clear and sustainable revenue model is a strong indicator of a project’s long-term profitability.

Market demand
One of the most common reasons for which crypto projects fail is the lack of market demand for their services. Often, even if driven by ambitious goals, crypto projects build their infrastructure to solve problems for which there is not enough demand, consequently falling in adoption and growth. Projects must provide services that solve real-demanded problems to increase utilities, adoption, competitive positioning, and revenues.
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Dvě velké dary ve druhé polovině loňského roku výrazně zvýšily celkovou částku.
Blockchainová firma Ripple přispěla 25 miliony dolarů, zatímco venture kapitálový gigant Andreessen Horowitz přidal 24 milionů dolarů prostřednictvím své krypto divize, a16z.
Na začátku roku 2025 Coinbase daroval 25 milionů dolarů, krátce předtím, než Fairshake zveřejnil, že již nashromáždil 141 milionů dolarů.
Částka vybraných prostředků se téměř shoduje s tím, co Fairshake získal během celého volebního cyklu 2024.
Údaje Federální volební komise ukazují, že PAC utratil přibližně 195 milionů dolarů v posledním cyklu a podporoval kandidáty, které považoval za příznivé pro digitální aktiva.

Politická akční komise zaměřená na kryptoměny Fairshake uzavřela rok 2025 s 193 miliony dolarů ve fundraisingu, čímž vybavila skupinu značným válečným fondem, když se Kongres chystá hlasovat o přelomové legislativě o kryptoměnách a začíná se formovat volby do Kongresu v USA v roce 2026.
Hlavní poznatky:
Fairshake získal 193 milionů dolarů, čímž posílil svůj vliv před legislativou o kryptoměnách v USA a volbami v roce 2026.
Dary od Ripple, a16z a Coinbase podpořily nárůst fundraisingu.
Nové PACy podporované kryptoměnou zintenzivňují konkurenci v politických výdajích v USA.

Krypto obchodníci opouštějí spekulace s tokeny ve prospěch predikčních trhů po brutálním pádu altcoinů o 150 miliard USD, přičemž platformy jako Polymarket zaznamenaly zvýšení instalací aplikací z 30 000 na více než 400 000 mezi lednem a prosincem 2025, podle Bloombergu.
Zdroj: Bloomberg
Týdenní objem obchodování na predikčních platformách, včetně Polymarket a Kalshi, explodoval z 500 milionů USD v červnu na téměř 6 miliard USD v lednu, ukazují data z Dune, zatímco stahování kryptoburz kleslo o více než polovinu během stejného období.