$TSLA just raised Cybertruck prices by up to 7% — which is a bold move when demand isn't exactly screaming hot.
Dual-Motor AWD now sits at $74,990 (was $69,990)
Premium AWD bumped to $84,990 (was $79,990)
Cyberbeast stays put at $99,990
The spread between base and top trim tightened to $25k. Either they're testing pricing power or trying to quietly kill the lower tier. Either way, raising prices into soft demand is a flex — or a miscalculation.
Dual-Motor AWD now sits at $74,990 (was $69,990)
Premium AWD bumped to $84,990 (was $79,990)
Cyberbeast stays put at $99,990
The spread between base and top trim tightened to $25k. Either they're testing pricing power or trying to quietly kill the lower tier. Either way, raising prices into soft demand is a flex — or a miscalculation.