Apple announced that it will impose a 5% commission fee on third-party app stores operating within the European Union, according to CNBC. This move is part of a broader effort to comply with the EU’s Digital Markets Act, which aims to foster competition and give consumers more choices in the digital marketplace.

The company stated that the new policy will take effect for alternative app stores that are launched or operating in the EU, and it will apply to in-app purchases made through these stores. Apple clarified that apps purchased through its own App Store using Apple's payment system will continue to be subject to a 26% commission on digital goods, maintaining its standard rate for in-house transactions.

Apple emphasized that this change is intended to resolve ongoing disputes with European regulators regarding its app store practices. The company views the new 5% fee as a fair and transparent way to support third-party developers and ensure compliance with EU regulations. It also signals a shift in Apple’s approach to app store rules, aligning with regulatory pressures to open up its ecosystem.

The move comes amid increasing scrutiny of big tech companies in the EU and elsewhere, as regulators seek to promote fair competition and prevent monopolistic behavior. Industry observers will be watching closely to see how Apple’s new policies influence the landscape for app developers and digital commerce across Europe. #Apple #EU #DigitalMarketsAct