Trennert's rule: never touch a fund with a preachy, self-promotional name.

LTCM. Situational Awareness. Archegos ("leader" with biblical overtones). Amaranth (Greek for "immortal").

Pattern recognition matters. When the fund name screams hubris or enlightenment, the risk management usually whispers incompetence.

The best shops I've seen in 40 years had boring names. The worst had manifestos.