World Liberty Financial, supported by the Trump family, plans to enter the foreign exchange and remittance market with its World Swap platform, aiming to offer lower fees and streamlined services. The company seeks to compete with Ripple, which is well-established with its XRP Ledger known for fast transaction speeds and reliability. Despite promising reduced costs, World Liberty Financial faces challenges in competing with Ripple's mature technology and established market presence amid controversy over recent UAE investment.

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