According to Foresight News, during the '2024 Hong Kong Web3 Carnival', Steve Yun, Chairman of the TON Foundation, and John Hyman, Chief Investment Officer of Telegram APP, delivered a keynote speech on 'Cryptographic Changes within the Telegram Ecosystem'. Yun pointed out that Web3 faces challenges in mass adoption such as complex user experience, lack of simple onboarding methods, absence of viral marketing, and lack of distribution channels. However, TON has addressed these issues to some extent by integrating wallets, Mini Apps, simple entry mechanisms, and Telegram ads within Telegram.
Yun further explained that there needs to be an onboarding layer between Web2 and Web3, which requires simple mechanisms like Click-to-Earn, social viral propagation, and gamification such as Play-to-Earn, Learn-to-Earn, and Use-to-Earn. Viral applications combined with the Web3 economy can achieve the effect of mass adoption. The goal of the TON Foundation is to onboard 30% of Telegram users to Web3 by 2028.
John Hyman, Chief Investment Officer of Telegram APP, stated that their relationship with the blockchain community is symbiotic and they are at the forefront of developing many applications. FRAGMENT, which allows buying and selling of usernames, has already surpassed $350 million in sales of Telegram usernames since its launch. Telegram is becoming a hub for Mini App development, with 360 million active users using Bots and Mini Apps every month.