Coinspeaker NFT專案Pudgy Penguins在沃爾瑪整合後交易量激增241%

著名的 NFT 專案 Pudgy Penguins 在與零售巨頭沃爾瑪合作後，每週交易量大幅增加。 9 月 24 日至 10 月 1 日期間，Pudgy Penguins 的交易額達到 332 萬美元，較前一周大幅增加 241%。這一週成交量是矮胖企鵝自今年 7 月以來的最高數字。

On September 26th, Walmart unveiled plans to stock Pudgy Penguin-branded toys in 2,000 of its stores.購買這 26 種玩具中的一種，客戶就可以訪問名為 Pudgy World 的數位遊戲平台，在那裡他們可以參與遊戲並製作「Forever Pudgy」頭像。 These Pudgy toys have a maximum price tag of $12.

While these toys have been available online since May, their appearance in Walmart stores is expected to significantly increase their visibility.每個矮胖玩具都將附有獨特的出生證明，允許所有者在矮胖世界中為他們的數字“永遠矮胖”角色聲明專屬屬性。 Users can unlock these attributes in an online virtual environment based on the zkSync Era blockchain by scanning a QR code.

沃爾瑪美國公司玩具銷售副總裁布列塔尼·史密斯 (Brittany Smith) 表示，“矮胖企鵝正在以一種真正引人入勝的方式彌合孩子們的物理世界和數字遊戲世界之間的差距。”

Walmart Shall Boost the Popularity of NFT Project Pudgy Penguins

沃爾瑪是美國最大的零售商之一。 Besides, it is sure to amplify the collection’s appeal well beyond the crypto community.

Pudgy World 是一個身臨其境的多人數位王國，為用戶提供探索、參與遊戲以及完全個性化他們的 Forever Pudgy 角色的機會。

Since its launch in 2021, Pudgy Penguins has amassed an impressive $400 million in sales. The brand’s triumph can be credited to its adept utilization of social media and experiential marketing strategies. This set it apart from other NFT collections that grappled to gain traction.

雖然主流媒體經常因為價格波動波動和競爭激烈的市場中缺乏需求而淡化NFT，但將實體產品整合到既定平台中，為NFT 系列創造了一條與更廣泛受眾建立聯繫並培養更強品牌形象的途徑。

Walmart will offer a variety of 16 Pudgy Toys, priced from $2.99 to $11.97. PMI Kids’ World, a well-known brand renowned for crafting toys based on popular cartoons and shows such as WWE, is behind producing the Pudgy toys.

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NFT Project Pudgy Penguins Sees 241% Surge in Trading Volume after Walmart Integration