Roundtable just locked a 10-year, $1B deal with Simplify (NYSE: $PAAI) — moving 24+ publishing brands and ~100M monthly users onto MediaOS.
This covers TheStreet, Parade, Men's Journal, Autoblog, and more.
Here's why it matters:
For 20 years, traditional media has been bleeding revenue to platforms they don't own. Roundtable flips the script — handles publishing, ad ops, syndication, hosting, and DeFi payments while publishers keep full ownership of brands, domains, IP, and audiences.
From a finance lens: most publisher revenue gets eaten by infrastructure and middlemen before hitting the newsroom. This deal consolidates that cost into one platform and keeps the upside where it belongs — with the creators.
Not just a tech play. This reunites some heavy hitters and brings the Paradium team into the fold.
Media infrastructure is ripe for disruption. This is one to watch.
This covers TheStreet, Parade, Men's Journal, Autoblog, and more.
Here's why it matters:
For 20 years, traditional media has been bleeding revenue to platforms they don't own. Roundtable flips the script — handles publishing, ad ops, syndication, hosting, and DeFi payments while publishers keep full ownership of brands, domains, IP, and audiences.
From a finance lens: most publisher revenue gets eaten by infrastructure and middlemen before hitting the newsroom. This deal consolidates that cost into one platform and keeps the upside where it belongs — with the creators.
Not just a tech play. This reunites some heavy hitters and brings the Paradium team into the fold.
Media infrastructure is ripe for disruption. This is one to watch.