Justin Sun's marketing game just hit a new level — even my mom knows about it now.

Went out for dinner, overheard a couple at the next table discussing Sun and the Jing Tian situation. They were debating the bride price controversy — should it be returned or not? Girl said Sun just wants a "refund without return."

This is what true household-name status looks like. Marketing masterclass or just chaos? Either way, everyone's talking.