Trump Media Plans Major Crypto Treasury Reset After $238M Loss

Trump Media plans to revamp its digital asset treasury strategy after a $238 million Q2 net loss.

The company reported $190.4 million in unrealized losses across digital assets and securities.

Trump Media said the new strategy will preserve crypto exposure while managing volatility.

The company also plans to improve how its balance sheet generates returns.

Its Bitcoin $BTC holdings rose sharply in July after selling $159.6 million in Bitcoin related securities.