Although over 60% of brands operate customer loyalty programs, many struggle to measure their return on investment (ROI). Brands often rely on retailers' loyalty programs, but this can be problematic as retailers tend to target their promotions at the highest-spending consumers. Shping offers a universal loyalty program that removes the intermediary between consumers and brands, allowing brands to access first-party data to target their ads more precisely. This enables brands to track the impact of their marketing spend and boost their ROI without having to invest in creating their own loyalty program infrastructure.