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Shareholders
Media & Technology Group (DJT) announced it will distribute a new digital token to its shareholders, marking another major step in the company’s push into digital assets as U.S. crypto policy turns more favorable.
According to the announcement, shareholders will receive one digital token for each DJT share they hold, with further launch details expected in 2026. The token is expected to operate on the Cronos blockchain.
Following the news, DJT shares rose about 5% in early trading, reflecting renewed investor interest.
🇺🇸 Pro-Crypto Shift in Washington
The move comes amid a changing regulatory climate in the United States. Since President Donald Trump’s return to the White House in January, crypto businesses have seen stronger policy support:
New legislation passed covering parts of the crypto sector
Several enforcement actions against crypto firms dropped
Increased political backing for digital assets
Trump previously pledged to make the U.S. the “crypto capital of the planet”, positioning himself as a pro-crypto leader during his campaign.
🪙 Trump-Linked Crypto Ventures Expand
Cryptocurrencies have become a recurring theme across Trump-linked businesses. The Trump family has been involved in several crypto ventures, including World Liberty Financial, contributing to crypto’s growing mainstream exposure.
Just days before his inauguration, Trump launched a meme coin called $TRUMP, which briefly reached a market value of over $14.5 billion before experiencing a sharp decline.
The White House has dismissed concerns over conflicts of interest, stating that Trump’s business assets are held in a trust managed by his children.
📉 Market Context
The token announcement comes during a broader crypto market pullback:
Bitcoin is down roughly 6% year-to-date
The market is heading toward its first annual loss since 2022
Investors are reducing exposure to high-risk assets amid global uncertainty
Despite short-term volatility, the continued involvement of political and corporate leaders suggests long-term confidence in blockchain and digital assets.
🔍 Why This Matters
Signals growing political and corporate adoption of crypto
Highlights token distribution models tied to equity ownership
Reinforces Cronos blockchain’s role in high-profile projects
As details emerge in 2026, the DJT token launch could become a key case study in how traditional companies integrate crypto into shareholder value strategstrategy

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