JPMorgan’s Institutional Crypto Push Could Lift Rivals Like Coinbase and Bullish, Analysts Say
JPMorgan’s growing push into institutional cryptocurrency services may end up benefiting rival crypto platforms rather than replacing them, according to analysts. $NEAR
As the banking giant explores offering crypto trading and related services to institutional clients, experts note that JPMorgan is unlikely to build a full end-to-end crypto ecosystem on its own. Instead, it is expected to rely on — or indirectly support — established crypto-native firms such as Coinbase, Bullish, and other regulated exchanges for liquidity, execution, custody, and market access.$ASTER
Analysts argue that JPMorgan’s involvement acts as a major validation of crypto markets for institutions, lowering reputational and regulatory barriers for traditional asset managers, hedge funds, and corporates. As more institutional capital enters the space, crypto-focused platforms with proven infrastructure stand to capture increased volume, even if large banks sit at the front end of client relationships.$ZEC
Coinbase, in particular, is viewed as a key beneficiary due to its regulatory compliance, institutional-grade custody, and deep U.S. market presence, while Bullish may gain from its focus on professional trading and liquidity solutions.
Rather than crowding out crypto-native firms, JPMorgan’s move could accelerate mainstream adoption, expanding the overall market and driving more institutional flow toward established exchanges and service providers.
In short, Wall Street’s entry into crypto may raise the tide for the entire sector, with leading platforms positioned to gain the most.
