According to The Coin Republic: Franklin Templeton, the globally renowned asset management company, plans to boost its customer interaction and product portfolio management with integrated solutions combining blockchain and Artificial Intelligence (AI). This strategic move will be executed in partnership with leading technology firm, Microsoft, according to CEO Jenny Johnson.
In an interview, Johnson emphasized the potential of a symbiotic integration of blockchain and AI technologies that promises personalized solutions tailored to optimize operational efficiency in international markets.
This partnership with Microsoft marks a progressive step for Franklin Templeton. It underscores the firm's evolution from a traditional asset manager towards a versatile management entity aligning with the dynamic market needs.
The company aims to leverage Microsoft's AI capabilities to enhance customer interaction, encouraging more profound and efficient communication. Furthermore, the integration of AI will also optimize the firm's product portfolio management, thereby ensuring a more insightful and practical approach to investment strategies.
Johnson added, "Franklin Templeton is evolving from a traditional asset manager to one with exposure to a range of investable vehicles to better meet the changing market needs." This strategic change, in partnership with a technology powerhouse like Microsoft, is expected to position Franklin Templeton at the forefront of the asset management industry, paving the path for unparalleled investment strategies and solutions in the future.