Loyalty programs were originally intended to build long-term relationships. Instead, many have become noisy point systems focused on short-term incentives. In Web3, this problem is amplified as bots capture value and real users are lost in the noise. Engagement without trust simply does not create loyalty.
The privacy-first era of onchain activity has officially arrived. However, privacy is not simply a feature; it is a fundamental requirement for businesses, institutions, and serious builders. This is the world that Horizen is building. 🌎
🧠 Finally understanding ZK proofs ⛓️ Everyone is using transparent chains 👀 People still think privacy implies criminal activity 💭 Still have to explain why privacy matters
In case you missed it: We have published our 2025 Year in Review, which highlights the strategic decisions, infrastructure developments, and ecosystem initiatives that enabled Horizen to function as a privacy layer on @Base.
Explore the details here 👇 https://blog.horizen.io/horizen-2025-year-in-review
Andre from @goldskyio states, "Users won't realize they are engaging with private tokenization; they will simply anticipate it functioning like their bank."
The @thriveprotocol collaboration with the Horizen Builder Program aims to assist teams developing genuine on-chain applications that prioritize privacy, auditability, and compliance from the outset.
This initiative is tailored for creators focused on use cases where mere transparency does not suffice.
Participants in the program receive essential funding, technical assistance, and access to privacy infrastructure established on @Base, enabling them to transition from idea to implementation with assurance.
This is a key reason behind the continuous expansion of the builder community.
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