Sportswear giant Puma has teamed up with NBA superstar LeMelo Ball and the NFT project Gutter Cat Gang for a limited-edition sneaker collaboration.
Dubbed “GutterMelo MB.03,” the sneakers will be sold for $175 via the OpenSea marketplace as non-fungible tokens. The release will take place on June 29. Then, the NFTs can be redeemed for the physical sneakers starting from July 18 through August 20. There is currently no precise total number of tokens.
Notably, this is the third time that LeMelo Ball partners with Puma for a sneaker line. The previous collections were all released under the “MB.03” name. The NBA superstore and the sportswear brand are also expected to drop further editions later this year.
Gutter Gang Cat is an NFT profile picture project that features 3,000 cat characters. The Puma shoe is decked out with a colorful design that resembles a heat map, with Gutter Cat Gang images and “1-of-1” inscriptions on the tongue of the shoe. In addition, the sneakers’ heels feature the names of the contributors.
Ball is not new to NFTs – in June 2021, he launched LaMelo Collectibles on the Ethereum blockchain. The artworks feature floating figurine models of himself in outer space. Notably, the tokens give holders access to various benefits. Ball’s second NFT collection was released in February 2022.
Puma has recently announced its upcoming web3 experience called “Black Station.” The virtual world will feature an “ethereal city above the clouds” dubbed Unkai. The virtual venue will launch on June 13.
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