🤚🤚READ CAREFULLY $FIGHT #GenZ is reshaping the world of investing.
They start investing earlier, embrace complex products like crypto, and are more likely to rely on AI or fintech for advice than traditional financial institutions. Yet nearly 1 in 5 non-investing Gen Zers cite lack of trust as a key barrier.
The World Economic Forum’s 2024 Global Retail Investor Outlook shows that building trust with Gen Z goes beyond traditional advice. It requires transparent pricing, strong security, accessible financial education and engagement through trusted networks. How can financial institutions best bridge this gap and support the next generation of investors?
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